Social media platforms are becoming increasingly shoppable, with Instagram and TikTok leading the way with their in-app shopping capabilities. Even Twitter recently debuted its own commerce feature, with Walmart being the first retail brand to use ‘Live Shopping’ on the platform. As social commerce grows, so does the opportunity for influencers (or creators, as many […]
In December’s edition of Digital Transformation Monthly, the report takes a look at the ever-expanding on-demand delivery market, with new partnerships forming and the launch of drone deliveries in the US. It covers brands experimenting with cashierless checkouts and VR, plus many more stories.
ITV’s Head of Product Stuart Jones talks to digital strategy consultancy Good Growth about product management and testing at ITV Hub.
Maria Tikhonova is the COO and co-founder of eyezon – a video shopping sandbox that connects ecommerce shoppers with retailers through live streaming. I recently caught up with Maria to find out more about eyezon, the benefits of live-streaming for ecommerce retailers, and the key to capturing customer loyalty. Tell us about eyezon, and more […]
Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. In this regularly updated stats roundup, we include figures on ad spend, platform usage and consumer behaviour, to help add some context to social media trends. Global ad […]
Welcome back to our regular roundup of stand-out social campaigns.
At Econsultancy Live: The Future of Ecommerce, Sophie Quy of Threads Styling and Cassandra Gowing of Radley London discussed the changing habits of luxury customers, and the importance of video and social in capturing new business.
The founder of the category-defining D2C sofa company discusses how the shift to ecommerce has forced companies to innovate, to find new ways to reach and interact with their customers.
Watch on demand: SAP sessions from Econsultancy Live
The SAP Together Works Summit, part of Econsultancy Live, explored how to deliver personalised shopping experiences that foster loyalty and generate repeat business. Watch the sessions on demand now, on topics such as customer data management, B2B commerce, and the D2C model in Consumer Products.
The Australian bathroom retail chain worked with Megantic on a website and search optimisation strategy which boosted organic traffic and increased revenue.
Partnering with Emakina, the US-based appliance brand leveraged its heritage to engage customers with a content and social media marketing campaign.
Working with Cult, 7th Heaven overcame low ‘relevance’ and ‘performance’ brand perception scores with a data-driven, social media marketing campaign based around personal performance-focused, online brand ambassadors.
Explore by Topic
Get to grips with the crackdown on third-party cookies, learn more about programmatic, and explore reports, articles and case studies.
All our trends, predictions and best practice in B2B marketing.
The latest on content strategy and management, creative and copywriting. Including Econsultancy’s Best Practice Guides for B2C and B2B.
Customer journey mapping, omnichannel, user experience, personalisation – find it all here.
Econsultancy’s reports and articles on data and analytics, measurement and optimisation, customer retention, and working with data teams.
Keep up to date with digitisation case studies and the latest in agile thinking.
From D2C to CRO, Amazon to Click-and-Collect, explore all Econsultancy’s resources, including the Ecommerce Best Practice Guide.
Reports, articles, case studies and webinars on email, automation and CRM.
Get the latest trends in digital, marketing and ecommerce.
Take the Digital Skills Index, or read our reports on leadership, change and how marketers learn.
Econsultancy’s extensive SEO and PPC Best Practice Guides and articles are a one-stop shop for the search marketer.
From influencer marketing to social customer service, explore our webinars, reports and insights.
Partnerships management platform Impact recently acquired unicorn status after raising $150m in a funding round that took its value to $1.5bn. Here we catch up with Ross Negus, Enterprise Account Executive at Impact, to find out what life is like as a unicorn, and why the partnership economy is a growing opportunity for brands today. […]
“As a news business, we need to be able to react as situations evolve,” said Tom Hunter, Head of Audience Planning at Guardian News and Media, at last month’s Festival of Marketing. Before 2018, the publication was struggling to execute this reactive strategy in its customer engagement strategy. “We had a lot of siloed data […]
Alex Gallagher is the chief strategy officer at UNiDAYS – an in-app marketplace that enables students around the globe to connect with over 800 brands. I recently spoke with Alex to find out more about his role, UNiDAYS’ growth, and the key to engaging Gen Z consumers. UNiDAYS has now expanded to 114 counties – […]
Find out more about how Econsultancy can help you
To find out how to access our wealth of resources or talk to someone on the Econsultancy team, fill out the form and we’ll be in touch.
Alternatively, give us a call:
+44 (0)207 970 4108