Is influencer-guided shopping the future of retail?

Social media platforms are becoming increasingly shoppable, with Instagram and TikTok leading the way with their in-app shopping capabilities. Even Twitter recently debuted its own commerce feature, with Walmart being the first retail brand to use ‘Live Shopping’ on the platform. As social commerce grows, so does the opportunity for influencers (or creators, as many […]

coronavirus statistics

Stats roundup: How social media marketing has changed after Covid-19

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. In this regularly updated stats roundup, we include figures on ad spend, platform usage and consumer behaviour, to help add some context to social media trends. Global ad […]

Quick Guide to B2B Social Selling Strategy

This quick guide covers the benefits and opportunities for brands in B2B social selling, looking at the key steps for planning a social selling strategy, evaluating the main social platforms and giving advice on empowering employees and measuring success.

Watch on demand: SAP sessions from Econsultancy Live

The SAP Together Works Summit, part of Econsultancy Live, explored how to deliver personalised shopping experiences that foster loyalty and generate repeat business. Watch the sessions on demand now, on topics such as customer data management, B2B commerce, and the D2C model in Consumer Products.

Webinar: Ecommerce Trends

Discussing key trends and insights from Econsultancy’s Ecommerce Trends report and Third-party Marketplaces Best Practice Guide, this webinar also examines the evolution in online consumer behaviour, developments in social commerce, and other related topics.

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Advertising - Econsultancy's Internet Statistics Database

Advertising

Get to grips with the crackdown on third-party cookies, learn more about programmatic, and explore reports, articles and case studies.

B2B - Econsultancy's Internet Statistics Database

B2B

All our trends, predictions and best practice in B2B marketing.

Content Marketing - Econsultancy's Internet Statistics Database

Content

The latest on content strategy and management, creative and copywriting. Including Econsultancy’s Best Practice Guides for B2C and B2B.

Customer Experience - Econsultancy's Internet Statistics Database

Customer Experience

Customer journey mapping, omnichannel, user experience, personalisation – find it all here.

Data and Analytics - Econsultancy's Internet Statistics Database

Data and Analytics

Econsultancy’s reports and articles on data and analytics, measurement and optimisation, customer retention, and working with data teams.

Digital Transformation - Econsultancy's Internet Statistics Database

Digital Transformation

Keep up to date with digitisation case studies and the latest in agile thinking.

Ecommerce - Econsultancy's Internet Statistics Database

Ecommerce

From D2C to CRO, Amazon to Click-and-Collect, explore all Econsultancy’s resources, including the Ecommerce Best Practice Guide.

Email and eCRM - Econsultancy's Internet Statistics Database

Email and CRM

Reports, articles, case studies and webinars on email, automation and CRM.

People and Skills - Econsultancy's Internet Statistics Database

People and Skills

Take the Digital Skills Index, or read our reports on leadership, change and how marketers learn.

Search Marketing - Econsultancy's Internet Statistics Database

Search Marketing

Econsultancy’s extensive SEO and PPC Best Practice Guides and articles are a one-stop shop for the search marketer.

Social Media - Econsultancy's Internet Statistics Database

Social

From influencer marketing to social customer service, explore our webinars, reports and insights.

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B2B - Econsultancy's Internet Statistics Database

B2B

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