![](https://econsultancy.imgix.net/content/uploads/2024/05/27043347/Columbia.png?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=365)
Columbia Sportswear increases brand awareness and registrations in Czech Republic with 10km hiking challenge
The US-based sports brand partnered with Seznam Brand Studio to promote its product range with a microsite that utilised users’ pre-existing Seznam login details and automatically synced progress from the Mapy.cz app.
![](https://econsultancy.imgix.net/content/uploads/2024/05/27043347/Columbia.png?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=365)