Advanced Customer Experience training

Customer expectations have never been higher when it comes to a frictionless experience with your brand. This Advanced Customer Experience (CX) training course allows you to understand how you can drive a successful customer experience programme and reap the rewards. Can we help? Call +44 (0)20 7970 4167 or email

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How will I benefit?

Boost conversion, loyalty and advocacy by putting the customer experience at the heart of everything you do.

Full course outline

Understand the benefits of a user-centred design process and how you can create a business case for improved CX.

Choose the right research and testing approaches for your organisation.

Learn how to design and evaluate customer experience using best practice techniques and user experience principles.

Gain the knowledge required to effectively plan and conduct your own research and testing.

Who should attend?

For those new to customer experience approaches, this course will provide plenty of useful advice for getting started, while people with more CX experience will have lots of opportunities to deep-dive into areas of interest.

Meet the trainer: Paul Boag is a leader in digital transformation and user-experience design thinking. He has over 23 years’ experience working with clients such as Doctors Without Borders, Puma and GlaxoSmithKline. He is the author of five books and a well-respected presenter.

“Thoroughly enjoyed the course. I have lots of ideas to implement back at work.”

Next course date and requirements

New 2021 date coming soon

This is a live practitioner-led course that brings together professionals from a range of industries in a highly interactive format. The course is run online using Zoom. You can access it easily through your web browser and we’ll give you a quick tutorial at the start to ensure you get the most out of the workshop.

£1,695.00 excl. VAT
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Duration: 3 days

Location: online

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best-practice standard and you’ll benefit from a more open environment to discuss your most pressing issues.