Data Acquisition and Management (4 courses)
Part of the Data and Analytics Deep Dive Channel, this learning plan includes four courses.
Become a data-driven organisation and enable your employees to make faster and better business decisions. With 25 hours of interactive elearning courses available in 6 languages across a range of levels, our training can help you in the most important areas of data and analytics:
Measurement and analytics
First-party data strategy
Optimising campaign ROI
Identifying and profiling customers
Data mining and modelling
Data activation and privacy
Part of the Data and Analytics Deep Dive Channel, this learning plan includes four courses.
Part of the Data and Analytics Deep Dive, this learning plan includes three courses.
Part of the Data and Analytics Deep Dive, this learning plan includes three courses.
Data Acquisition and Management looks at the different types and sources of data that can help identify and profile your customers across channels. It considers how to collect first-party data by request or through tracking and importantly how to manage that data within your business so that it’s value can be maximised.
This plan contains four courses:
In Data Activation you’ll consider how to mine and model data in different ways to identify customer groups for targeting and then how to activate this data to deliver more targeted communications and content.
This plan has three courses:
Data and Measurement helps you consider how to define performance measures and how to collect measurement data using different platforms, providers and processes. You will explore basic statistical approaches to interpreting data and more complex methodologies for multichannel attribution.
This plan is made up of six courses:
With the measurement landscape in flux as the deprecation of third-party cookies heads towards completion, this webinar looks at the strategies being adopted to measure campaign performance and drive effectiveness.
Being able to measure how well a company’s marketing is performing towards meeting goals and driving growth is essential. This best practice report looks at the impact that the end of third-party cookies and increasing regulation is having on marketing measurement.