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West Midlands Railway increases app usage 121% with social campaign offering 10,000 free travel codes
The railway network provider partnered with Tribera for an organic social campaign with paid social and PR boosting that saw all 10,000 codes claimed on launch day, prompting a pivot in its strategy.
![](https://econsultancy.imgix.net/content/uploads/2024/07/03052538/West-Midlands-Railway.png?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=432)