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YAZOO achieves 29% year-on-year sales increase with multichannel campaign to attract Gen Z audience
The drinks brand partnered with Digital Natives to elevate its brand image and address perception issues among younger consumers.
![](https://econsultancy.imgix.net/content/uploads/2024/06/17041305/YAZOO-Shake-it-Up.png?auto=compress,enhance,format,redeye&crop=faces,entropy,edges&fit=crop&w=652&h=408)
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The drinks brand partnered with Digital Natives to elevate its brand image and address perception issues among younger consumers.