Meet the host: Steffan Aquarone
Co-host Stefan Tornquist
Stefan Tornquist is SVP, Learning and Research at Econsultancy, where he focuses on learning experience and curriculum development. He manages a team of subject matter experts, designers, and experience creators that turns best practice research into dynamic learning content. He has also authored courses on a variety of topics, including customer experience strategy, AI in decision-making, and developing a powerful mindset.
In prior roles, Stefan led the company’s research arm in North America and is the primary author of over 100 studies exploring topics in marketing, ecommerce, technology and business transformation with partners such as Adobe, Google, IBM, Microsoft, Oracle and Salesforce. Stefan’s work has been featured in the Wall St. Journal, New York Times, USA Today, NPR, CNN, CNBC and AdAge.
Stefan entered the world of digital marketing and ecommerce as a co-founder of marketing infrastructure and rich media provider Bluestreak, now part of Dentsu. Some of the most intrusive (but effective) ad types on the web are partially his fault.
Week One
Week one beings with a Live Kick-off session with your co-hosts.
On-demand Course: Customer Experience
- Business Value of CX
- Mapping CX
- UX Design Principles
- Identifying Customer Needs & Sources of Insight
On-demand Course: Content
- The Content Opportunity
- Key Considerations in Content Marketing
- Content Strategy
- Implementing Content Marketing
- Measuring & Optimising Content
Week Four
Reading Period – No Coursework
Earned Media Q&A with Host and Econsultancy SMEs
Learners have the opportunity for an extended video Q&A with the Host and Econsultancy experts to end the first term.