Meet the host: Fadi Shuman
Fadi Shuman is a well known figure in the digital and ecommerce industry, recognized for his innovative contributions and leadership roles. He is the Co-Founder of BORN, an award-winning global digital agency that delivers enterprise content and e-commerce solutions for major brands such as Red Bull, Tag Heuer and Net-a-Porter. Shuman’s career began in London, where he established his first agency, POD1, in 2001.
In 2016, Shuman brought his digital acumen to WPP as the Global Chief Digital Officer, enhancing e-commerce strategies for global FMCG stalwarts such as Unilever, GSK, Heineken, and Coca-Cola. Currently, he leverages his experience to advise and develop direct-to-consumer brands in various industries, helping them navigate and succeed in the digital marketplace.
Week One
Live Kickoff with host Fadi Shumann
The Business of Ecommerce
- Channels and Business Models
- How Shoppers Use Ecommerce
On-demand Course: Key Enablers of Indirect Ecommerce
- Sales
- Supply Chain
- Digital Technology
- Experience
- Marketing
- Finance
- Analytics
Week Four
Reading Period – No Coursework
First Term Live Q&A with Host and Econsultancy SMEs
Learners have the opportunity for an extended video Q&A with the Host and Econsultancy experts to end the first term.