Choosing the right tools and solutions is an important part of being able to unlock the full potential of UX. This chapter of Econsultancy’s UX and Interaction Design Best Practice Research explores:

  • Methodologies: How marketers can create strong user profiles and map customer journeys.
  • Key tools: Evaluation techniques user testing methodologies for gaining valuable feedback and optimising digital products.
  • Pros and cons: The advantages and disadvantages of different testing methodologies and how to choose which ones to use.