Measuring UX

Chapter 6 of the UX and Interaction Design Best Practice Guide

Having robust measurement in place is essential to establish the effectiveness of UX. This chapter explores methods for measuring user experience, a selection of tools available and tips for success.

By Will Grant & Steffan Aquarone

11 minute read

Measurement of UX is a fundamental part of being able to ensure users’ needs are always being met. This chapter of the UX and Interaction Best Practice Guide explores:

Methods: There are many tried and tested methods when it comes to measuring UX. What are they and how can professionals glean insight from them?
Advanced analytics: Measurement tools have come a long way and can now provide analytics on a much more granular level. What should marketers know about capturing and analysing UX data?
Top tips: Key elements for marketers to remember when thinking about conversion optimisation.