Understanding UX

Chapter 3 of the UX and Interaction Design Best Practice Guide

The most effective user experiences comprise several essential components. This chapter covers the fundamental building blocks of UX to the more advanced elements that culminate in the optimal user experience.

By Will Grant & Steffan Aquarone

11 minute read

A number of core elements go into making an exceptional user experience. This chapter covers:

The basics: What are the most fundamental components needed to develop a good user experience?
UX enhanced: How can organisations elevate that to create the ultimate user experience?
Brand benefits: What is the impact of great UX on ‘brand’ and which brands are showing how it’s done?