Crossing the New Digital Divide: Your Guide to Marketing Effectiveness in a Time of Bold Claims and Outrageous Expectations

Event Details

Date
June 20 2018 (2:00pm – 2:45pm BST)
Venue
Online
Duration
About 1 hour
Cost
Free

This event is run in partnership with Econsultancy Workcast.

You will be taken to their website to complete your booking.

Book now

Overview

Webinar in association with: Visual IQ

Does your marketing team work in silos? Do different groups use different key performance indicators, different data sources, or operate on different cadences? Is there a lack of communication across teams? You’re not alone. We call this problem the “new digital divide.”

While the digital era has created many powerful new opportunities, it also poses challenges when tracking, analysing and optimising marketing and advertising performance. If your measurement isn’t keeping up, you risk falling behind.

Join Wayne St. Amand, CMO, Moira Freeman, Product Marketing Manager and Matt Butterfield, Head of Client Services at Nielsen Visual IQ, as they discuss the constantly changing landscape of digital marketing, analytics and attribution. Find out how you can navigate the tangled digital path, and get actionable tips for overcoming common challenges to marketing effectiveness in a time of bold claims and outrageous expectations.

Agenda 

In this webinar, you will learn:

  • How digital has made marketing incredibly complex
  • Why winning in the digital era requires new measurement approach
  • Strategies and technologies for discovering the tactics and audiences behind your best-performing marketing
  • Best practices and use cases for aligning your team around the metrics that matter 

By registering for this webinar you agree to share your data with our event partner, Nielsen Visual IQ. Your data will be processed by both Econsultancy and Nielsen Visual IQ. If at any point, you would like to opt-out of receiving marketing communications from Econsultancy, please click on the unsubscribe link at the bottom of any emails you receive, or email us, stating your preferences, at preferences@centaurmedia.com

Program

2pm BST live webinar session with Q&A

Inquiries

Any questions please don't hesitate to get in touch on subs.support@econsultancy.com

Event Details

Date
June 20 2018 (2:00pm – 2:45pm BST)
Venue
Online
Duration
About 1 hour
Cost
Free

This event is run in partnership with Econsultancy Workcast.

You will be taken to their website to complete your booking.

Book now