In collaboration with IBM Watson Marketing, this Customer Experience (CX) India Roundtable Series is brought to you by Econsultancy.
A carefully designed buyer journey can lead to an excellent customer experience and help you drive value, reduce cost, and build competitive advantage.
"The most important thing today is to think about the customer journey mapping and think about it in structures, and in specific areas and architect all those maybe four or five touch points for digital marketing, product and retention." (Dave Walters, Product Evangelist - IBM Watson Marketing)
By attending this roundtable session, you will not only be able to learn about latest in developments, trends and best practices, but also exchange forward thinking ideas around some of the top-of-mindissues with like minded peers.
Attendance is limited to 30 attendees to ensure maximum interaction and sharing of insights.
The roundtable allows you to discuss two related subjects and allows you to find out from your peers how they are addressing similar challenges / opportunities.
- Building Customer Engagement & Loyalty
- The Challenges and Best Practice of Engagement
Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.
Led by Econsultancy and IBM Watson Marketing's cross industry subject matter experts, this roundtable session is a 'hands-on' participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.
16:30 - 17:00
Registration & Welcome Coffee/Tea
17:00 - 17:15
Opening Address & Introduction
17:15 - 18:15
1st Roundtable Session: Building Customer Engagement & Loyalty
18:15 - 18:45
18:45 - 19:45
2nd Roundtable Session: The Challenges and Best Practices of Engagement
19:45 - 20:15
Keynote: Change the way you Engage
20:15 - 21:30
Networking Cocktail & Dinner Reception
Speakers' and panelists' profiles
Sriman Kota, Executive, Cognitive Engagement, Asia Pacific of IBM Commerce | Keynote Speaker & Subject Matter Expert
Sriman Kota is an Executive with IBM driving the Customer Engagement Solutions business in the Asia Pacific region. He has over 18 years of Industry Experience and had worked globally in various leadership roles. He is a thought leader in Digital Marketing, Omni-Channel Commerce, Demand Driven Supply Chain, Customer Centric Initiatives, and Customer Analytics
He has worked with several of the largest fortune 500 Retail, Telecom and Distribution companies in North America, Europe and Asia. He has a master in Business Administration from Chicago Booth and Masters in Supply chain from University of Warwick.
Antonia Edmunds, Business Leader of IBM Watson Marketing, Asia Pacific | Subject Matter Expert
Antonia is the Business Leader for the Watson Marketing in Asia Pacific, having moved from London to Singapore following IBM's acquisition of Silverpop. Previously, as Director of Client Relationships for Silverpop, Antonia was responsible for the overall EMEA customer base, working with strategic clients to ensure they met their marketing and ROI goals through maximising their use of Silverpop’s technologies and services.
Antonia joined Silverpop in 2006 in the client services team, helping key clients plan, execute, deliver and report on complex email marketing campaigns to drive retention and increase customer loyalty. Antonia has more than 11 years of practical and thought leadership experience in working with clients in a range of industries to drive amazing customer experiences through digital marketing strategies and technologies.
In her current role, Antonia is responsible for Watson Marketing's go to market strategy to build and scale the brand in Asia Pacific, as well as work with key accounts on their digital marketing goals.
Who should attend?
This exclusive by invitation-only event is free to attend for senior client-side marketers, who will have responsibility for their organisation's marketing, heads up a marketing team, managing or buying services for their marketing activities as well as want to discuss their issues, challenges and pain points with like-minded individuals.
To ensure maximum interaction & sharing of insights at the roundtable event, we have limited places to a maximum of 30 attendees.
Each *registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles.
*Please request attendance using your business email address to facilitate the approval process.
This exclusive by invitation-only event is free to attend for senior client-side marketers.
To ensure maximum interaction & sharing of insights at the roundtable event, we have limited places to a maximum of 30 attendees. Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles.