|Date||March 31 2005 (1:00pm – 3:00pm)|
|Venue||Ludgate House, London, United Kingdom|
|Duration||About 2 hours|
|Cost||Included with Enterprise subscription|
About the event
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
O2, TUI, MBNA, Shop Direct Group, BT, Opodo, LloydsTSBi, e-Dialog, Royal Mail, Argos, NOP, Net-A-Porter, Touch Clarity, ATG, 24/7 Real Media
- "Personalisation", "Targeting", "Segmentation"... is there a difference between them (if so, does it matter..?)
- What are the different approaches to targeting / personalisation being used (rules-based, propensity modelling, response modelling)?
- What lessons have we learned in the past from early implementations of personalisation?
- In which areas does targeting / personalisation deliver the greatest ROI (e-mail, online advertising, web pages etc.) and against what metrics (brand, churn, conversion rates etc.)?
- Questions from attendees
To share knowledge, experiences, best practice and to network.
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around agenda above
20 mins Follow up conversations / networking / close
+44 (0)20 7071 8612, peter @ e-consultancy.com (subject line 'Roundtable bookings')