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Event Details

Date
March 31 2005 (1:00pm – 3:00pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.

Overview

Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Attendees:
O2, TUI, MBNA, Shop Direct Group, BT, Opodo, LloydsTSBi, e-Dialog, Royal Mail, Argos, NOP, Net-A-Porter, Touch Clarity, ATG, 24/7 Real Media

Agenda:
- "Personalisation", "Targeting", "Segmentation"... is there a difference between them (if so, does it matter..?)
- What are the different approaches to targeting / personalisation being used (rules-based, propensity modelling, response modelling)?
- What lessons have we learned in the past from early implementations of personalisation?
- In which areas does targeting / personalisation deliver the greatest ROI (e-mail, online advertising, web pages etc.) and against what metrics (brand, churn, conversion rates etc.)?
- Questions from attendees

Objectives:
To share knowledge, experiences, best practice and to network.

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around agenda above
20 mins Follow up conversations / networking / close

Venue


View map Ludgate House

Ludgate House

245 Blackfriars Road
London
SE1 9UL
United Kingdom

Google Maps

Inquiries

+44 (0)20 7071 8612, peter @ e-consultancy.com (subject line 'Roundtable bookings')

Event Details

Date
March 31 2005 (1:00pm – 3:00pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.