Auditing in SEO

Chapter 2 of SEO Best Practice: Measuring Performance

It is important to carry out website audits, not only to measure against internal benchmarks, but also to ensure the site meets Google and web accessibility standards. This chapter provides a step-by-step guide to completing a website audit.

By Econsultancy

9 minute read

In a website audit, the site owner conducts an analysis of the known factors that can affect the site’s visibility on search engines. This chapter describes what a website audit involves, covering:

The audit process: From checking the site speed to assessing link popularity, there are several steps to carrying out a website audit. What are they and what does each step involve?
Tools: Audits look at a variety of measurements, as well as how the site compares to the benchmark. What known factors are examined in the auditing process, and what tools can help?