In a website audit, the site owner conducts an analysis of the known factors that can affect the site’s visibility on search engines. This chapter describes what a website audit involves, covering:
- The audit process: From checking the site speed to assessing link popularity, there are several steps to carrying out a website audit. What are they and what does each step involve?
- Tools: Audits look at a variety of measurements, as well as how the site compares to the benchmark. What known factors are examined in the auditing process, and what tools can help?