The ecommerce landscape will continue to evolve as emerging technologies bring about new ways for brands to engage and convert customers. This chapter provides a checklist of key steps brands should take when creating a strategy for converting demand in ecommerce.
Converting Demand: A Checklist
Chapter 9 of Ecommerce Best Practice: Converting Demand
In order to optimise demand conversion on their sites, ecommerce teams must take steps to understand the customer, their entire journey with the brand and the greater forces that influence behaviour. This chapter provides a checklist for marketers optimising their ecommerce conversion strategy.
By Neil Perkin
2 minute read
