Digital PR and SEO

Chapter 5 of SEO Best Practice: Link Building

Good PR and SEO are complementary disciplines – where PRs seek journalists to cover brands or products, SEOs can use the same techniques to work with online influencers to gain backlinks. This chapter considers how to use PR techniques to build online visibility.

By Econsultancy

18 minute read

Digital (or online) PR covers techniques that result in digital media coverage of a brand, and works alongside SEO. This chapter outlines the digital PR strategies search marketers can take while complying with search engine guidelines. It covers:

Working with influencers: While working with influencers can help boost a brand’s visibility, it is important to do so in a way that complies with advertising and search engine guidelines. What practices should search engines avoid?
How to handle press releases: Press releases can play an important role in promoting a brand, as long as they are not simply used to generate links. Which distribution services should marketers consider for their press releases?
Key PR skills that support SEO: Building relationships is crucial in good digital PR, and generating true influence will take time. What are the six key PR skills that will help search marketers support SEO?