Reporting in Email Marketing

Chapter 4 of Setting Goals and Measuring Performance in Email Marketing

Effective reporting can aid email campaign evaluation or be used to demonstrate success at C-suite level. This chapter looks at the tools available for making reporting easier, and what reports should include.

By Kath Pay

7 minute read

Reports can provide a window into campaign performance at different time intervals. They are an essential resource for evaluation, planning and demonstrating the business value of email marketing. This chapter covers:

Benefits: How can marketing teams use effective reporting to drive success?
Tools: Reporting can be a time-heavy task for marketing teams using manual methods, but the right tool can make this process easier. What are some of the options marketers can choose from?
What to include: Report contents vary depending on different factors unique to each company, but there are some elements that should be present in most reports. What insights can these elements deliver?