Resourcing Strategy for Paid Search

Chapter 5 of Paid Search Planning and Strategy

Determining how to resource paid search in order to plan and execute it effectively is an essential step in forming a thorough strategy. This chapter covers this topic and discusses in-house operations versus external agency solutions.

By Econsultancy

25 minute read

Among strategic considerations for paid search, determining the most cost-effective combination of resources is essential in order to bring the rest of the strategy to life. This chapter looks at resourcing considerations, covering:

Management: Fully in-house, fully external or a combination of both – how can businesses assess the resourcing needs of their paid search plans in order to make an informed choice?
External suppliers: How should companies use their goals and objectives as a benchmark for determining the suitability of an agency partnership?
Fee models: What are the common fee structures that agencies use for paid search account management?