With paid social, brands have an opportunity to reach a large and engaged audience at all parts of the customer journey. This chapter outlines the fundamentals of social media advertising strategy for marketers seeking to use the channel.
Social Media Advertising Basics: A Checklist
Chapter 7 of the Social Media Advertising: Basics Best Practice Guide
Before embarking on any new marketing strategy, it is crucial to understand the basics. This chapter provides a checklist of the key basic steps marketers should take when embarking on a social media advertising strategy.
2 minute read
