The changing role of the web analyst
The role of the web analyst has changed dramatically, with a diversity of work that didn't exist two or three years ago.
For the sake of our sanity I set about trying to define the role of the web analyst.
Introducing Google Analytics Multi-Channel Funnels
Some call it multi-touch attribution, others call it engagement mapping. Google calls it Multi-Channel Funnels and it has to be one of the biggest talking points in online marketing measurement circles today.
Whatever you want to call it, it is now live in limited pilot for some lucky Google Analytics customers.
