STUDY: Noise, promotion and spam will reduce your Twitter followers
Following somebody on Twitter is always a small leap of faith. Sometimes it just doesn’t work out, for whatever reason.
A couple of days ago I created an online poll to try to identify the common reasons for unfollowing people on Twitter.
More than 500 votes have since been cast and as such we can now start to analyse the results.
What do consumers think of social media marketing on mobile?
Stats show the massive growth in the use of smartphones to access social media, but how will consumers react to social media marketing on their mobiles?
Some of the stats in this DMA infographic suggest there is some resitance to this. For example, 44% regard marketing on mobile social media as invasive, while 52% believe that ads should only be seen by fans or followers of brands.
How can marketers react to multi-screen trends?
With increasing smartphone penetration, the growing use of tablets, as well as laptops and PCs, it's more than likely that people are viewing TV while using another device, or with one close at hand.
For our Multi-Screen Marketer report (free to Econsultancy members), produced in association with the IAB, we looked at the trends in this area, and the important lessons for marketers.
I'll look at some of the stats from the report, as well as examples of publishers and brands that are beginning to adapt to this trend.
Mobile is the future, just ask Facebook
Thanks to Facebook’s filings with the SEC, we now have access to a treasure trove of Facebook data. And one metric everyone seems to be keeping their collective eyes on is mobile-social growth.
It’s going up…fast.
According to comScore, US Facebook users are now for the first time accessing the network from mobile devices more than from desktops or laptops.
Average U.S. users spent 441 minutes accessing Facebook from mobile devices in March compared to 391 minutes for desktop/laptop use. Facebook now says it has 488m mobile active monthly users, a 14% increase from December.
Ten interesting digital stats we've seen this week
I've rounded up some of the most interesting digital marketing stats I've seen this week.
Stats include multi-screen usage, mobile email, online returns, buying patterns of tablet users, social media customer service and Twitter's mobile user numbers.
This week's top six infographics
Here's a round up of some of the best infographics we've seen this week.
We have infographics on Facebook's IPO, bounce rates, keeping users engaged with your emails, tag management, and some great mobile stats.
If you can't quite read the text, click on the images to see a larger version...
Online shoe fitting app reduces returns by 23%
An app which allows customers to find more accurate information about the shoe size they need to order has managed to reduce fit-related returns rates by 23%
US retailer Running Warehouse has been using the Shoefitr app on its product pages since 2010, and the tool has been very popular with consumers.
By reducing fit-related returns, the app has enabled Running Warehouse to increase its profit margins by 2.5%.
Are your online customers cheating on you? (Infographic)
This useful infographic looks at the reasons why customers will use one of your competitors instead, and the signs to look for in when testing and analysing.
According to Maxymiser, you should be looking at homepage bounce rates, cart abandonment, low AOVs and more...
(Click on the image for a larger version).
10 interesting digital stats we've seen this week
Here's a round up of digital marketing stats we've seen this week.
Topics covered include tablet users' spending habits, newspaper pages on Google+, Facebook ad CTR, participation inequality, and consumer attitudes to online ads...
This week's top six infographics
Here's a round up of some of the best infographics we've seen this week.
Topics include banner ads, smartphone usage in China, Facebook business page timelines, and mobile marketing stats...
