Making the Most of Shopping Ads for Paid Search

Chapter 3 of Paid Search Enhancement and Integration

There are several advanced features that advertisers can use to make the most of Shopping campaigns on Google and Microsoft. This chapter looks at several of these and reviews the strengths and weaknesses of each type.

By Econsultancy

10 minute read

Getting the best results from Shopping campaigns starts with a solid strategy and careful implementation, but advertisers can also make use of advanced features to refine their campaigns. This chapter looks at some of these features. It covers:

Merchant promotions: Allowing advertisers to set up a promotion across a set of products, what are some of the key considerations for this feature?
Local inventory ads: How does this ad type help physical retailers to drive in-store conversions, and what are its main benefits?
Ad placements: With different locations including image search and YouTube, how can advertisers ensure they select the most effective placements?