Chris Lee

Chris Lee is Head of Social Media Knowledge at Grayling, a global PR agency, leading strategic digital training to offices and clients worldwide.

While VP of Digital at consumer electronics firm Philips’ PR agency, Chris oversaw the global roll-out of its social media engagement strategy for its male grooming category.

As early as 2007 while marketing manager at tech PR agency Rainier PR (now Speed Communications), Chris’ team won the “Best Business Blog” award from Communicators in Business, a large part of the business case being Rainier’s consistent occupancy of the top three spots on Google for its targeted keywords.

Tapping into the minds of your audience: The psychology of social media

Many digital marketers make a common error from the outset when planning their content marketing campaigns.

The tendency is to think "what shall we give our audience?" when it is just as important to ask "why should they care?"

I am fascinated by the whole psychology of social media: What motivates people to take certain actions, such as overshare the minutiae of their life, or angrily "out" brands on social networks rather than complain directly to them in private, or retweet unproven allegations (and therefore get sued), and so forth?

by Chris Lee 22 May 2013 15:15pm 5 comments

Why online marketing is as simple as five-a-side football

Smart marketers understand that organisations need to adapt for the changing nature of online marketing.

But how can they best articulate this internally for earned and owned media?

Time for a good old sporting analogy...

by Chris Lee 01 February 2013 10:07am 18 comments

Digital marketers in South-East Asia struggle with skills gaps: new report

Econsultancy has published a freely available trends briefing about digital trends in South-East Asia, based on its the second Digital Cream Singapore event for senior client-side digital marketers held in November.