Merchandising a website takes many forms and is often considered separate to conversion management, but they are in fact deeply integrated.
If you're selling a physical product which requires delivery then merchandising activities could evolve around the category, product, range, accessories and indeed delivery itself.
If you're merchandising a less-tangible product like a service or piece of software, you could merchandise a need, benefits, the service, related products as well as payment options.
Having been asked a few months back to create a presentation on basic merchandising tips I felt compelled to share them with fellow marketers.
For many, Multivariate Testing is an as yet untried website optimisation tool, but it isn't as complicated as it looks!
Here are three considerations for choosing an MVT tool.