Depesh Mandalia

Five basic tips on merchandising and conversion

Merchandising a website takes many forms and is often considered separate to conversion management, but they are in fact deeply integrated.

If you're selling a physical product which requires delivery then merchandising activities could evolve around the category, product, range, accessories and indeed delivery itself.

If you're merchandising a less-tangible product like a service or piece of software, you could merchandise a need, benefits, the service, related products as well as payment options.

Having been asked a few months back to create a presentation on basic merchandising tips I felt compelled to share them with fellow marketers.