Is Twitter transforming the way we watch TV?
Social media monitoring company Brandwatch has recently undertaken a study to unveil how Twitter is transforming the way we watch TV.
The study, which analysed Twitter conversation during 50 of the top UK and US TV shows has highlighted a number of key TV ‘dual screen’ behaviours.
It has outlined the TV shows are taking full advantage of their Twitter presence in order to grow and retain a loyal customer following.