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Event Details

Date
November 24 2005 (1:00pm – 3:00pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.

Overview

Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Objectives:
To share knowledge, experiences, best practice and to network.

Attendees: eBay, Orange, Carphone Warehouse, Kelkoo, axa-ppp, House.co.uk, onlinemediagroup, Opodo, Alliance & Leicester, E-business assist, Affilinet, Commission Junction

Agenda:
1. ROI and Value tracking. What % of total online introduced sales should a good affiliate scheme contribute? Tracking LTV - How do you classify customers who come to you from multiple sources? How do you measure quality and how do you ensure you're not double counting? What of last click gets the credit?

2. Policies and Policing. What are best practice policies for affiliate marketing,- PPC, Brand protection etc? How do you best police affilaites?

3. Trends and Developments. Technology product feeds, B2B sector, Europeanisation, New entrants.

4. Resources.

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close

Venue


View map Ludgate House

Ludgate House

245 Blackfriars Road
London
SE1 9UL
United Kingdom

Google Maps

Inquiries

+44 (0)20 7681 4053, peter @ e-consultancy.com (subject line 'Roundtable bookings')

Event Details

Date
November 24 2005 (1:00pm – 3:00pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.