Behavioural Marketing: Leveraging the Behaviours of Customers for Optimal Engagement (Manila, Philippines)

Event Details

Date
June 2 2015 (8:30am – 12:30pm)
Venue
InterContinental Manila, Manila, Philippines
Duration
About 4 hours
Cost
Free

Sorry, bookings for this event are now closed.

Overview

In collaboration with IBM Silverpop, this Behavioural Marketing South-East Asia Series is brought to you by Econsultancy.

Behavioural marketing enables marketers to increase the effectiveness of campaigns by capturing and using data generated by customer activity, such as visit a website or responding to social content.

"I like to think of behavioural marketing as 'engagement marketing'. It means meeting consumers on their turf, knowing what they are interested in, what they are going to look at online and being much closer to the customer. It means getting away from 'batch and blast' to one-size-fits-all communication." (Ellen Valentine, Product Evangelist - Marketing, Silverpop)

By attending this roundtable session, you will not only be able to learn about latest in developments, trends and best practices, but also exchange forward thinking ideas around some of the top-of-mind issues with like minded peers.

Attendance is limited to 24 - 30 attendees to ensure maximum interaction and sharing of insights.

As part of the Behavourial Marketing Roundtable series, we are also running sessions in Singapore (4 June 2015)Kuala Lumpur, Malaysia (9 June 2015) and Bangkok, Thailand (11 June 2015).

 

The Roundtable Format

The roundtable allows you to discuss a number of related subjects (select 2) that are most relevant to you and allows you to find out from your peers how they are addressing similar challenges / opportunities.

1. Behavioural Marketing

2. Email Marketing - Trends, Challenges & Best Practices

3. Marketing Automation - Best Practices & Implementation

Each roundtable is moderated by Econsultancy and focused on a particular topic with delegates proposing specific questions or challenges they wish to discuss on that topic in the time available.

There are 2 roundtable sessions of 60 minutes each, please select 2 most relevant topics when registering.

Led by Econsultancy and IBM Silverpop's cross industry subject matter experts, this roundtable session is a 'hands-on' participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.

Program

08:30 – 09:00 Registration & Welcome Coffee/Tea
09:00 – 09:15 Opening Address and Introduction
09:15 – 09:45

Keynote:

Behavioural Marketing - Key Trends and Best Practices

Dave Walters, Strategic Marketing Evangelist | Silverpop, an IBM Company

09:45 – 10:45 1st Roundtable session
10:45 – 11:15

Tea Break (Coffee/Tea & Canapes served)

11:15 – 12:15 2nd Roundtable session
12:15 – 12:30 Event Summary & Closing Remarks

Speakers' and panelists' profiles

Dave Walters, Strategic Marketing Evangelist of Silverpop | Subject Matter Expert & Keynote Speaker

Dave Walters, Strategic Marketing Evangelist of Silverpop | Subject Matter Expert & Keynote Speaker

Antonia Edmunds, Sales and Geo Expansion Leader, Asia Pacific of Silverpop | Subject Matter Expert

Antonia Edmunds, Sales and Geo Expansion Leader, Asia Pacific of Silverpop | Subject Matter Expert

Chin Sheng Toh, Solutions Consultant of Silverpop | Subject Matter Expert

Chin Sheng Toh, Solutions Consultant of Silverpop | Subject Matter Expert

Janette Toral, Trainer of Econsultancy | Moderator

Janette Toral, Trainer of Econsultancy | Moderator

Miriam Roxas Dela Cruz, Writer of ABS-CBN | Moderator

Miriam Roxas Dela Cruz, Writer of ABS-CBN | Moderator

Jeoffrey Solas, PR & Marketing Manager of BEST WESTERN PLUS Antel Hotel | Moderator

Jeoffrey Solas, PR & Marketing Manager of BEST WESTERN PLUS Antel Hotel | Moderator

Who should attend?

This exclusive by invitation-only event is free to attend for senior client-side marketers, who will have responsibility for their organisation's marketing, heads up a marketing team, managing or buying services for their marketing activities as well as want to discuss their issues, challenges and pain points with like-minded individuals.

To ensure maximum interaction & sharing of insights at the roundtable event, we have limited places to a maximum of 30 attendees.

Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles.

Venue


InterContinental Manila

Telephone: 63 2 7937000

No. 1 Ayala Avenue
Makati City
Manila
1226
Philippines

Google Maps

Ninoy Aquino International Airport (MNL) 
Distance 8 KM / 4.97 MI SOUTH WEST to Hotel 
From Ninoy Aquino Avenue, turn left at NAIA Road until reaching the Domestic Road where you may take a right turn. Follow the road until intersecting Andrew's Avenue (Airport Road) where you will take another right. Follow this road to the Terminal 3 roundabout, going back to to turn right at Aurora Boulevard. Take a right upon reaching EDSA and follow the Metro Rail Transit route all the way. 

Cost details

This exclusive by invitation-only event is free to attend for senior client-side marketers

To ensure maximum interaction & sharing of insights at the roundtable event, we have limited places to a maximum of 30 attendees. Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles.

Inquiries

For any further information or if you are interested in sponsoring our events, please contact:

Jefrey Gomez (VP, APAC) at +65 9109 2895 / jefrey.gomez@econsultancy.com

Event Details

Date
June 2 2015 (8:30am – 12:30pm)
Venue
InterContinental Manila, Manila, Philippines
Duration
About 4 hours
Cost
Free

Sorry, bookings for this event are now closed.