{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Event Details

March 20 2013 (9:00am – 6:00pm)
Emirates Stadium - Highbury Suite, London, United Kingdom
1 day

Sorry, this event is now sold out.


Digital Cream B2B is now fully booked.

We are keeping a waiting list and will be in touch should we have any cancellations.  

Register your interest if you would like to be on the waiting list.

Running alongside Digital Cream London, Digital Cream B2B is an exclusive invitation-only roundtable event for senior client-side B2B marketers to learn from each other about the latest best practice, and discuss the reality of what's working and what's not.

This is not your average one way conversation B2B conference. Digital Cream B2B is a unique opportunity to air specific challenges faced by B2B marketers.   

It’s a 'hands-on' event where you have a say in the conversation …and the more you engage, the more you learn. You will network and learn from peers across various industries through specialist discussions and debate.

NB. It's Chatham House Rules so what's said at Digital Cream B2B, stays at Digital Cream B2B.

Roundtable Format

The topic-focused roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing. These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc. 

There are three roundtable sessions of an hour and a half each. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.

So the specific agenda for each topic roundtable will depend on the input of the delegates. 

Choose your Topics 

Following are the list of topics for discussion - when booking you can choose any 3 from these. If there is a topic you'd like to discuss which is not listed here then you can suggest it when registering. 

  • B2B Content Marketing Strategy 
  • B2B Data - The impact of data collection 
  • B2B Social Media 
  • Campaign Attribution - Methods, technology, processes and challenges
  • Customer Experience & B2B Conversion 
  • Digital Skills & Your B2B Business 
  • Email Marketing for B2B 
  • Integrated Search for B2B (SEO/PPC) 
  • Marketing Automation 
  • Mobile for B2B

Looking for the B2C table topics? Our parallel event, Digital Cream covers a series of topics specifically for B2C markets and products that can sell off the page. See the B2C table topics.


08:15 - 09:20

Registration & Coffee

09:20 - 09:35

Introduction from Ashley Friedlein, CEO of Econsultancy

09:35 - 11:05

Roundtable Session 1

11:05 - 11:45

Morning Coffee Break and Networking

11:45 - 13:15

Roundtable Session 2

13:15 - 14:15

Lunch & Networking

14:15 - 15:45

Roundtable Session 3

15:45 -16:00

Closing Comments from Ashley Friedlein

16:00 - 18:00

Drinks and Networking

Who should attend?

Digital Cream is free to attend for senior client-side B2B marketers.

Delegates will have responsibility for managing or buying services for their marketing or ecommerce activities as well as want to discuss their issues, challenges and pain points with peers. A limited number of people from each company may attend and priority will be given to the most senior job titles. 

Each registration for Digital Cream B2B is subject to approval – we will let you know in due course whether your place has been confirmed.

Who is coming?

  • Social Business Manager, 3M
  • Digital Content Manager, LighterLife
  • Marketing Manager, Audio Network
  • Director, Marketing Communications, Colt Technology Services
  • Head of Online, IGD
  • Head of Marketing, IGD
  • Head of Digital, Datamonitor Financial Services, Informa Plc
  • Head of Marketing Operations, Microsoft
  • Head of Acquisition Marketing, Rackspace
  • Marketing Manager, Exaxe
  • Senior Product Marketing Manager, Symantec
  • Global Commodity Director - Corp. Svcs. / Mktg, TE Connectivity
  • Director, Marketing Operations & Analysis, Thomson Reuters
  • Senior Digital Consultant, Aspen
  • Digital Marketing Manager, Avery Weigh-Tronix
  • Digital Development Manager, AXA Wealth
  • Marketing Director, UK & West, Basware UK Ltd
  • Head of Marketing, BCA
  • Ecommerce Manager, Bupa
  • Marketing Services Manager, Henley Business School
  • Senior Marketing Manager, Incisive Media
  • Regional Marketing Director, Europe, IQPC Ltd
  • Director of Digital Marketing - EMEA, Jones Lang LaSalle Ltd
  • Head of Brand Management, Legal & General
  • Marketing Manager, O2
  • Digital Marketing Specialist, Pearson
  • Senior Marketing Manager, Procurement Leaders
  • EMEA Marketing Manager, Procurian
  • Web Marketing Manager, Rexel UK Ltd
  • Sales & Marketing Director, Sigaria Ltd
  • Head of e-commerce, Simply Business
  • Head of Marketing, Team Consulting Ltd
  • Digital Marketing Manager, WGSN & Planet Retail
  • Digital Project Manager, CitySprint UK
  • Content Marketing Manager, Lloyd's of London
  • Online Manager, City & Guilds
  • Head Of Online Relationship Marketing, RS Components
  • Director - Subscriptions & Circulation, TSL Education Limited
  • CEO, Alliants Limited
  • Online Manager, Arqiva
  • Director of Marketing, Audio Network
  • Senior Marketing Manager, Aviva
  • Head Of Digital, Best Western Hotels
  • Marketing Manager, British Chambers of Commerce
  • Channel Development Manager, Brother UK Ltd
  • Head of Digital, Campbell Black
  • Head of Digital Marketing, CEB
  • Director of Global Online Marketing, Concur
  • Global eMarketing Manager, Cushman & Wakefield
  • Marketing Manager, Cybertill
  • Head of Communications, Dynamis
  • Head of European Marketing Analytics, eBay
  • Marketing Manager, Embassy of the Kingdom of the Netherlands
  • MArketing Manager, Flexiant
  • Digital Marketing, Flexiant
  • Marketing Director, Flightglobal and Ascend
  • Senior Online Marketing Analyst, Franklin Templeton
  • Marketing Manager, Lead Generation, Getty Images
  • Senior Digital Marketing Manager, HSBC Bank plc
  • Marketing Mgr, Huntingdon Life Sciences
  • Marketing director, Informa exhibitions
  • Marketing Manager, Languagelab.com
  • Senior Digital Marketing Manager, Lexis Nexis International
  • Head of Online, LexisNexis UK
  • Head of Marketing and Corp Comms, Lifestyle Services Group
  • Head of Marketing, Limited
  • Digital Communications Manager, Lloyds of London
  • Digital Content, Lloyd's of London
  • Director of Consumer Marketing and Digital Channels, London & Partners
  • Marketing Director - International, Manhattan Associates
  • Head of Digital Engagement, Ministry of Defence
  • Online Marketing Manager, Moss Plastics
  • MD, Optimax
  • Head of Digital Marketing, Pearson
  • EMEA Marketing Manager, Perforce Software
  • eCommerce Marketing Manager, Platts
  • Program Marketing Manager, Rackspace Ltd
  • Head of Digital, RBS
  • eBusiness Manager, Reed Exhibitions
  • Online Strategy Manager, SAGE publications
  • Global Web Producer, SAGE Publications
  • Field Marketing Manager, SDL
  • E-Marketing Manager, SHL Group
  • Head of Online, Sodexo Prestige
  • Web Manager, Stoneridge Electronics
  • owner, Stylist And The City
  • Head of Sales & Marketing, Sutton Winson Ltd
  • Global Digital Media Manager, Telefonica Digital
  • Marketing Manager EMEA, Telstra Global
  • Director / Founder, TikBuzz Ltd
  • Head of Market Insight and Analytics, Unum
  • Head of Ecommerce, Wolseley UK
  • Head of Marketing, YouGov


Emirates Stadium - Highbury Suite

Highbury Suite
West Stand
N7 7AJ
United Kingdom

Google Maps

Holloway Road Station (Piccadilly Line) is a short five minute walk from the ground; just exit out of the station, turn right, and cross the main road towards to university at the traffic lights. Head straight down Hornsey road, you will see the stadium up ahead. At the mini roundabout, take a right and cross over towards the stadium at the crossing. Walk up the steps and follow the stadium round to the left. A couple of minutes along, you will see the Highbury Suite on the right-hand side.

Arsenal (Piccadilly Line), Finsbury Park (Victoria / Piccadilly Lines and overground rail) and Highbury & Islington (Victoria Line, North London Line, overground rail) stations are also nearby to the Emirates Stadium. From any of those stations, just follow signs to Stadium, once in the stadium, follow signs to the West Stand to gain access to the Highbury Suite.

Kings Cross is the main station for overground rail and is also served by many underground lines. To get to the stadium from Kings Cross connect with the Piccadilly Line to Holloway Road Station.

Cost details

This event is free to attend but is by invitation only and is for senior client-side in-house B2B marketers only.

Each registration for Digital Cream B2B is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 


Now in its seventh year, Digital Cream is a global series of invitation-only peer-to-peer roundtable events taking place in London, New York, Singapore, Sydney, Melbourne and Shanghai.

For details on Digital Cream B2B London, contact Christine Busette christine.busette[AT]econsultancy.com or 0207 269 5081.

For sponsorship enquiries, please contact: Danyon Billings at danyon.billings[AT]econsultancy.com or 0203 142 8154.

Event Details

March 20 2013 (9:00am – 6:00pm)
Emirates Stadium - Highbury Suite, London, United Kingdom
1 day

Sorry, this event is now sold out.