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Event Details

Date
June 26 2014 (9:00am – 6:00pm)
Venue
The Royal Pacific Hotel & Towers, Hong Kong, Hong Kong
Duration
1 day
Cost
Free

Sorry, this event is now sold out.

Overview

Exclusive to 80 senior client side brand marketers, Econsultancy's Digital Cream is one of the landmark industry moderated roundtable events for marketers to:

  • convene and network with like-minded peers from different industries
  • exchange experiences
  • compare benchmark efforts
  • explore the latest best practice
  • discuss strategies
  • learn from others who face the same challenges with suppliers, technologies and techniques. 

In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas. 

Tweet about the event:

 #DCHK14

  

Roundtable Format

There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum from your day.

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Singapore and Hong Kong.

Believe your APAC senior client-side colleagues could benefit from attending Digital Cream? Go ahead & share these 2014 APAC Digital Cream dates with them:

Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering): 

1. Marketing Attribution Management

2. Digital Technology

3. Content Marketing Strategy

4. Customer Experience Management 

5. Digital Transformation - People, Process and Technology

6. Email Marketing - Trends, Challenges & Best Practice

7. Integrated Search (PPC/SEO) - Trends, Challenges & Best Practice

8. Joining Up On and Offline Channels and Data

9. Mobile Marketing - Advertising, Apps, Platform Choice, Design & Build, NFC

10. Mobile Commerce - Analysis and Optimisation

11. Marketing Automation - Best Practice & Implementation

12. Loyalty Marketing - Achieving Success in the Digital Age

13. Online Advertising - Re-targeting, Exchanges & Social Advertising

14. Video Marketing 

15. Web Analytics & Actionable Insights 

16. Ecommerce & Onsite Conversion Rate Optimisation

17. Social Media Optimisation & S-Commerce

18. Customer Centric Marketing

19. Data Driven Marketing - Using Big & Small Data To Drive Loyalty

20. Predictive Marketing

Digital Cream New York 2012:

Digital Cream Shanghai 2012:

>> Read our blog about Econsultancy's

Singapore's Digital Cream and download our SEA Digital Marketing Trends Briefing

Shanghai's Digital Cream and download our China: Digital Market Landscape Report / Baidu Search Best Practice Guide 

Hong Kong's Digital Cream and download our Digital Marketing in Asia-Pacific: Training, Skills & Knowledge

 

Our keynotes from 

Digital Cream Singapore 2013 and Digital Cream Shanghai 2013 or join us as a Small Business subscriber and get unlimited access to all of our paid reports. 

View pictures from Digital Cream Singapore 2013Digital Cream Shanghai 2013 and Digital Cream Hong Kong 2013 (location: facebook.com)

Program

08:30 – 09:15  Registration and light breakfast

09:15 – 09:30  Welcome and introduction

09:30 – 11:00  1st Roundtable session

11:00 – 11:30  Morning break (Coffee/Tea & Canapes served)

11:30 – 12:00  Keynote: "Digital Evolution in the Global 1,000" by Stefan Tornquist

12:00 – 13:30  2nd Roundtable session

13:30 – 14:30  Lunch & networking

14:30 - 16:00  3rd Roundtable session

16:00 – 16:30  Moderators' panel round up and closing remarks 

16:30 – 18:30  Networking reception (Beverages & Canapes served)

Speakers' and panelists' profiles

Stefan Tornquist

Stefan Tornquist

Stefan has been at the leading edges of online marketing for over 15 years. He manages all US-based research activities for Econsultancy, as well as maintaining an active writing and speaking schedule. Before joining the company in 2010, Stefan was the research director and a primary spokesperson for research publisher, MarketingSherpa. He began his career in digital as co-founder of rich media pioneer Bluestreak, now part of the Dentsu network of companies.

Who should attend?

Digital Cream Hong Kong is free to attend for senior client-side brand marketers - particularly those working for large organisations including publishers, retailers, industry, the hospitality industry, governmental organisations, and have responsibility for managing or buying services for their digital marketing or e-commerce activities as well as want to discuss their issues, challenges and pain points with colleagues.

Each registration for Digital Cream is subject to approval – we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 

Agencies & vendors are invited to discuss sponsorship opportunities with us. (Contact: Jefrey Gomez, +65 9109 2895 / Jefrey.Gomez@econsultancy.com

Who came last time?

Some of the attendees who have come to our global roundtable events include:

Manager, Branding, Marketing & Communication Ageas
Head Of Distribution, Asia Al Jazeera Media Network
Business Development & Multi Channel Marketing Manager AstraZeneca Hong Kong 
Senior Manager, E-Commerce Bossini Enterprises 
Digital Experience & E-commerce Expert Buymedesign
Assistant Manager for Acquisition & Retention Cerebos (Hong Kong)
Manager, Digital Marketing Chow Sang Sang Holdings International 
Executive & Internal Communications Asia Cisco
Director Digital Consumer Marketing and Media Clinique Asia Pacific
Assistant E-Business Manager Colgate Palmolive Asia
Regional Digital Manager CooperVision
Regional Marketing Director CooperVision Asia Pacific
Marketing Manager CooperVision Hong Kong
Marketing Manager CooperVision Taiwan
Senior Manager CSL
Regional Marketing Manager TMT Deloitte Touche Tohmatsu
Marketing Manager Deltamac Hong Kong
Digital Marketing Project Manager DFS Group
Digital Project Manager DFS Group
Director of Digital Distribution & Marketing Dorsett Hospitality International
eCommerce Manager Dorsett Hospitality International
Regional Marketing Communications DuPont
Regional Marketing Communications Manager - Asia Pacific DuPont China
Head of Marketing & Business Operations ESD Services
Digital & Online Director Estee Lauder APAC
Ecommerce Marketing Manager Fossil
Brand Manager (Digital Marketing) FrieslandCampina (Hong Kong)
Senior CRM & Digital Manager FrieslandCampina (Hong Kong)
Services Marketing Manager  Fuji Xerox (Hong Kong)
Managing Director  Groupon
Assistant General Manager - Promotions and Marketing Harbour City Estates
Exe Mgr, Digital Experience & Information HK Jockey Club
Digital Experience Development Manager HK Jockey Club
Web Planning Analytst  HK Jockey Club
Marketing Manager HK Jockey Club
AM HKTDC
Manager, Marketing HKTDC
Associate Professor HKUST
Head of Marketing & Communications HongKong Land
Project Manager HongKong Land
Senior Marketing Manager HongKong Land 
Publishing Manager HongKong Land 
Director of Digital Marketing, Asia Pacific Hyatt Hotels and Resorts
New Media Manager Jebsen
Director, Digital Marketing Johnson Electric
Internet Marketing Manager Johnson Electric
SM KMB HK
Digital Manager L'Oreal HK 
Head of Online Strategy Lane Crawford
CRM Director Lane Crawford
Senior Director, Digital Marketing Manulife (International) 
Cluster eCommerce Manager – South & East China Marriott International, Inc.
Digital Manager, Asia Pacific Mattel East Asia 
Director - Corporate Marketing Milton Exhibits Group
Digital Manager NBA
eCommerce Manager Novotel Hong Kong Century
Marketing Manager Ocean Park Corporation
Regional Director, Asia - Partner Marketing Orbitz Worldwide
Consumer Insights - Asia Pentland Asia
Design Manager Pentland Brands
Online Marketing Director Philips
Marketing Director Procter & Gamble
Senior Marketing Manager, Digital PUMA Asia Pacific
Head of Marketing, Asia Pacific PUMA Asia Pacific
Online Marketing Manager Sa Sa International Holdings 
VP Marketing and Communications, Asia Pacific Tommy Hilfiger
Manager eBusiness UBM
Head of Marketing - APAC UK Trade & Investment
Director of E-Commerce APAC Wyndham Hotel Group
   

Venue


The Royal Pacific Hotel & Towers

China Hong Kong City, 33 Canton Road
Tsimshatsui, Kowloon
Hong Kong
Hong Kong

Google Maps

The Royal Pacific Hotel & Towers in Hong Kong sits uniquely right on the bank of the stunning Victoria Harbour and is the only hotel in Hong Kong to be directly connected to the China-Macau Ferry Terminal.

Airport
Distance to Hong Kong International Airport: 34.6km
Travelling time to Hong Kong International Airport by taxi: 40 minutes
Driving directions from Hong Kong International Airport:
Head southwest on Sky Plaza Road toward Airport Road/Route 8, continue onto Airport Road/Route 8 and turn left onto Airport North Interchange.
Slight right and turn right to stay on Airport North Interchange. Take the first left onto Airport Road/Route 8 and merge onto Airport South Interchange/Route 8.
Slight left onto Route 8 and exit on the right into Route 3. Exit toward Lin Cheung Road. Continue onto D1a(n) Road and D1a(s) Road. Turn left onto Wui Cheung Road. Turn right onto Canton Road. Make a U-turn at Kowloon Park Drive and Royal Pacific Hotel & Towers is on the left. 

Public Transportation

Kowloon Mass Transit Railway (MTR) train station

Cost details

This event is free to attend but its strictly for senior client-side brand marketers only. Agencies & vendors are invited to discuss sponsorship opportunities with us (Contact: Jefrey Gomez, +65 9109 2895 / Jefrey.Gomez@econsultancy.com

Each registration is subject to approval - we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job titles. 

Inquiries

If you are interested in attending, please request your attendance above.

For any further information or if you are interested in sponsoring Digital Cream Hong Kong, please contact:

Jefrey Gomez

+65 9109 2895

jefrey.gomez@econsultancy.com

Event Details

Date
June 26 2014 (9:00am – 6:00pm)
Venue
The Royal Pacific Hotel & Towers, Hong Kong, Hong Kong
Duration
1 day
Cost
Free

Sorry, this event is now sold out.