Digital Cream Sydney

Event Details

October 17 2013 (8:30am – 4:30pm)
Dockside, Sydney, Australia
1 day

Sorry, bookings for this event are now closed.


Econsultancy’s Digital Cream is our invitation-only event for senior client-side digital marketers to help you meet your peers and learn from each other about the latest best practice, what's working and what's not.

The event is part of a global series of Digital Cream events running in London, Dubai, Shanghai, Singapore, Melbourne, New York, Chicago and San Jose.

It's a 'hands-on' participatory event to enable you to network with your peers and learn through discussion, roundtables and debate.

Keynote presentation from Ashley Friedlein: CEO and founder of Econsultancy

Modern Marketing Manifesto

Is marketing getting more, or less, important for business? Has marketing totally changed because of 'digital' or is it still the same? These are some of the hot debates challenging the very essence of what marketing is and what you, as a marketer, do and what your career may look like. Econsultancy, with Marketing Week, set out to redefine and reconstitute what marketing is today. This is enshrined in our Modern Marketing Manifesto and its twelve core elements. And guess what... digital isn't one of them! Come and hear from Ashley Friedlein, CEO and Founder of Econsultancy, speaker, author and originator of the manifesto, his view on what marketing now is, what this means for you and our entire industry, and see some examples of what the new good looks like. 

The Roundtable Format

The topic-focused and independently moderated roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing.

These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc.

There are three roundtable sessions of an hour and fifteen minutes each. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.

Check out what delegates had to say about our New York event:



Digital Cream Roundtables

  • Cross-channel Marketing 
  • Customer life-cycle marketing 
  • Data driven advertising
  • Loyalty marketing - achieving success in the digital age
  • Mobile marketing-drive your competitive advantage
  • Multichannel retailing
  • Online advertising strategy 
  • Real-time marketing -using personalization and data for increased effectiveness 
  • Social media
  • Strategic content development, curation & marketing 
  • User and customer experience (UX)
  • Marketing automation - best practice & implementation

Programme of the day

09:00 - 09:30   Registration and Coffee 

09:30 - 09:45   Welcome and introduction: Ashley Friedlein: CEO & Founder, Econsultancy

09:45 - 10:15   Lead sponsor keynote (Exponential)   

10:15 - 11:30  1st Roundtable  

11:30 - 12:00   Morning Break  

12:00 - 13:15   2nd Roundtable  

13:15 - 14:15   Lunch  

14:15 - 14:45   Keynote, Ashley Friedlein: Modern Marketing Manifesto  

14:45 - 16:00   3rd Roundtable  

16:00 - 16:15  Round up and closing remarks

16:15 - 17:45   Drinks and networking

Who should attend?

If you have responsibility for your organization's online marketing, head up a digital team or work as a senior marketer in the online marketing and e-commerce space, you should come along to Digital Cream for free.

We encourage you to attend with members of your team to gain exposure to multiple roundtables, but request a limit of three attendees per company.

To ensure small, focused roundtables at Digital Cream Sydney, we have limited places to a maximum of 120 attendees.

Agencies, vendors, and consulting firms are welcome to join us after Digital Cream at our Cocktail Reception.

Who is coming?

  • ANZ Region eLeader, 3M
  • Product Manager, 3M Health Care
  • Online Marketing Manager, amaysim
  • Regional Marketing Manager, American Express
  • Director of Marketing,
  • Managing Director,
  • Manager, Direct Insurance, ANZ
  • Marketing Manager, ANZ
  • Digital Marketing Channel Manager, API
  • GM Online Retail, Apparel Group
  • Digital Marketing Manager, Apparel Group - SABA and Sportscraft
  • Head of eCommerce, Australian NaturalCare
  • Head of Digital, Australian Red Cross
  • Online Marketing Manager, AVG Technologies AU Pty Ltd
  • Marketing Manager, Banner shop
  • Marketing Manager, BCS Strata Management
  • eCommerce Manager - Australia, Billabong Group
  • Manager - Digital, CRM & Brand, brandsExclusive
  • Head of Marketing, Bras N Things
  • Head of eCommerce, Bras n Things
  • Senior Digital Engagement Specialist, Bupa
  • Online manager, Bupa
  • Senior Digital Engagement Manager, Bupa Australia
  • Head of eCommerce & Online Marketing, Bupa Australia
  • Online Sales & Marketing Executive (Aust), Cathay Pacific Airways
  • Digital Marketing Specialist, Cisco
  • eCommerce Manager, City Chic
  • Digital Marketing Manager, City Institute
  • E-Communications Manager, Coles
  • eCommerce Manager, Cover-More Travel Insurance
  • Digital Marketing Manager, CUA
  • Head of Online, Dan Murphy's
  • Marketing Manager, David Jones
  • Head of Marketing, DCA
  • Online Content Manager, Dick Smith
  • Director Omni-Channel & Mobility, Dick Smith
  • Marketing Communications Manager,
  • Corporate Communications Manager, DuPont Australia Pty Ltd
  • Digital Director, Energy Australia
  • Digital Delivery and Adoption Manager, Energy Australia
  • Snr Manager, Digital Delivery and Adoption, EnergyAustralia
  • Marketing & Ecom Manager, Fossil Group
  • Digital Manager, GWA Bathrooms & Kitchens
  • Digital & Social Media Manager, Harlequin Enterprises
  • Trade Marketing and Category Development, Harlequin Enterprises
  • Social Brand Manager, HotelClub
  • CRM Manager, Howards Storage World
  • Marketing Manager, Howards Storage World
  • Marketing Communications, HPM Legrand
  • General Manager, I Quit Sugar
  • eCommerce Director, Identity Direct (Ortega Publishing Pty Ltd)
  • Marketing Director, Informa Australia
  • Portfolio Director, IQPC
  • Director Integrations Comms & Digital Asia Pacific, Johnson & Johnson Asia Pacific
  • eCommerce Manager, Johnson Health Tech Australia
  • Global Digital Marketing Manager, Kimberly-Clark Professional
  • National Online Marketing Manager, Knight Frank
  • Snr Web eCommerce Manager, Lenovo (Australia & New Zealand)
  • Senior eCommerce Merchandising Manager, Lenovo Australia
  • Group Marketing Manager, Locker Group Pty Ltd
  • Associate Director, Digital Strategy (Outgoing), Macquarie Bank
  • Online marketing Manager, Masters Home Improvement
  • CRM Manager, Michael Page
  • Regional Head Online APAC Microsoft Store, Microsoft
  • Executive Director, Marketing & Communications, Nestle
  • GM, Nine Rewards
  • Head of Group Marketing & Digital, NRMA Motoring & Services
  • Online Customer Retention Manager, Optus
  • Online Marketing Director, Optus
  • Online Optimisation Mgr, Optus
  • Digital Acquisition Marketing Manager - SMB, Optus
  • CRM Campaign Manager APAC, Page group
  • Digital Manager, PayPal
  • Director, PwC
  • Manager Digital Marketing, Qantas
  • Manager Digital Marketing, Qantas Loyalty
  • Digital Marketing Manager, Qantas Loyalty
  • Digital Media and Analytics Specialist, RAMS Financial
  • Digital Marketing Manager, Random House Australia
  • Head of Digital, Rhino-Rack
  • Marketing Manager, RSM Bird Cameron
  • Regional Digital Marketing Asia Pacific, SAS Software
  • Marketing Manager, sass & bide
  • Online Manager, sass & bide
  • Customer Acquisition Manager, Shoes of Prey
  • Chief Marketing Officer, Shoes of Prey
  • Group Marketing Manager, Smartsalary
  • Senior Digital Marketing Manger, SNH Group
  • Digital Marketing Manager, Sony Australia
  • eCommerce Manager, Specialty Fashion Group
  • International E-Commerce Manager, Specialty Fashion Group - City Chic
  • Marketing Technology Executive, Sportingbet Group Australia
  • Digital Marketing Specialist, Starlight Children's Foundation Australia
  • Social Media Manager, Suncorp
  • Social Media Advisor, General Insurance Brand & Marketing, Suncorp
  • Social, community & content advisor, Suncorp
  • Senior Digital Channel Specialist, Suncorp Bank
  • Head of Digital Marketing, Tabcorp
  • Director, Customer Engagement & Online Services, TAFE NSW
  • Communications Manager, TAFE NSW Sydney Institute
  • Product & Commercial Lead, Telstra
  • General Manager, Online, Telstra
  • Director Digital Delivery, Telstra
  • GM CRM, Telstra
  • Head of Online, The Iconic
  • Head of OCX, THE ICONIC
  • Optimisation Manager, The Iconic
  • eCommerce & Digital Marketing Manager, The Optical Company
  • Digital Marketing Manager, Toyota
  • National Marketing Manager - Digital, Toyota Motor Corporation Australia
  • Digital Channel Manager, Toyota Motor Corporation Australia
  • Managing Director, Travelzoo
  • Chief Digital Officer, Tyres4U / Tyreright
  • Head of eCommerce, Universal Music Australia
  • Senior Product Manager - D2C and Digital Marketing, Warner Bros. Entertainment Australia
  • Consumer Digital, Westpac
  • Marketing Technology Manager, William Hill Austalia
  • General Manager Marketing, Woolworth's Liquor Group
  • General Manager - Liquor Multi-Channel, Woolworths Limited
  • Head Of Online Strategy - Engage, Woolworths Ltd
  • eCommerce & Digital Marketing Lead (Engage - MOR innovation), Woolworths Ltd
  • Head of Spreets, Yahoo!7


View map Dockside


Telephone: 1300 117 118

Fax: +61 (0) 2 9333 3899

The Balcony Level, Cockle Bay Wharf
Darling Harbour
NSW 2000

Google Maps

  • The venue is located on balcony level (one level above ground level) of Cockle Bay Wharf
  • 5-minute walk from Sydney Convention & Exhibition Centre & IMAX Theatre Complex
  • 5-minute walk from three 4.5 star hotels and Harbourside Shopping Centre
  • 10-minute walk from Sydney CBD and Queen Victoria Building
  • 2-minute walk from Darling Park Offices (via undercover walk way connecting to Cockle Bay Wharf)
  • Adjacent to Pyrmont Bridge (city end)
  • 2-minute walk from the Cockle Bay Wharf Marina for water taxi
  • 5-minute walk to three parking stations
  • Taxi drop off points on Wheat Road and 201 Sussex Street

Cost details

This event is free to attend, but is by invitation-only and is for senior client-side marketers.


To attend Digital Cream, you'll need to be a senior- client side marketer from a brand, e-tailer, publisher, public sector etc to qualify for free attendance.

For delegate inquiries, please contact Bianca Clair at

Or for information about the opportunities available as a Digital Cream sponsor please contact

Event Details

October 17 2013 (8:30am – 4:30pm)
Dockside, Sydney, Australia
1 day

Sorry, bookings for this event are now closed.