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Event Details

Date
June 16 2017 (2:00pm – 5:45pm)
Venue
NTUC Centre, Singapore, Singapore
Duration
About 4 hours
Cost
Free

This exclusive event is invitation only.

Request attendance

Overview

We hear you, and we understand that there are still many digital marketing topics that were not covered at Digital Outlook 2017.

We have selected the next six trending digital marketing topics to be presented at this event. Join us in this half day session to find out the trends and digital marketing best practices for the year.

There will be 6 keynotes - all aiming to provide the audience with a outlook for the year.

>>> Overview of the 2017's trending digital marketing topics

>>> Trends, best practices and case studies

Hear from leading practitioners and network with industry players to learn what digital marketers should focus today to plan for tomorrow and succeed later.

Special Announcement

In partnership with NTUC, e2i and WSG, Econsultancy is carring out research on digital marketing training and development needs in Singapore for 2017. Please help us improve our training courses by completing the short survey here. In return for your time, you can redeem a discount on Econsultancy training courses in Singapore. 

Program

twitter logo #DigitalOutlook @Econsultancy
Time Program
14:00-14:30 Registration & Welcome Reception
14:30-14:45

Opening Address

Jefrey Gomez, Managing Director-APAC, Econsultancy

14:45-15:05

Search Engine Marketing and Optimisation - Trends & Best Practices

Eu Gene Ang, Lead Trainer, Asia, Econsultancy

15:05-15:25

Marketing Innovation: Converting Ideas into Products to Drive Disruption

Mario Braz De Matos and Joel Cere, Co-founder & Managing Partner, Flying Fish Lab

15:25-15:45

Email Marketing - Trends & Best Practices

Jeff Rajeck, Research Analyst, Econsultancy

15:45-16:15 Tea Break (light bites included)
16:15-16:35

Digital Transformation - Process, Success Factors & Pitfalls

Nick Fawbert, Founder, Mutiny Consulting 

16:35-16:55

Programmatic Buying - A performance engine or a trading vehicle?

Hari Shankar, Managing Director, Ecselis Asia & Head of Paid Digital Strategy, Havas Media

16:55-17:15

Going Beyond Digital Disruption: Harnessing the power of Design Thinking

Nicholas Kontopoulos, Global VP of Fast Growth Markets Marketing, SAP Hybris

17:15-17:45 Q&A & Closing Remarks

Speakers' and panelists' profiles

Eu Gene Ang, Lead Trainer, Asia, Econsultancy

Eu Gene Ang, Lead Trainer, Asia, Econsultancy

Eu Gene Ang is the Lead Trainer in Asia for Econsultancy and has trained over 3,000 participants in digital marketing courses and seminars across Asia. He provides digital marketing training and consulting for global clients like American Express, Gucci, Standard Chartered, Volkswagen, TripAdvisor, Sanofi, and regional firms like SPH, Maybank, OCBC, Media Prima, Resorts World Sentosa, Great Eastern and Singtel among many others. Eu Gene also lectures digital marketing in the MBA programme at the National University of Singapore (NUS).

Eu Gene previously founded and managed an award-winning boutique digital marketing agency based in Singapore. He is also a highly sought after trainer and speaker, and has delivered keynote speeches and workshops at the National Sales & Marketing Congress Singapore, Econsultancy's Digital Cream, Yahoo! Purple Workshop, Digital Outlook workshop, Google Classroom, and many others. 

He is a Google AdWords Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy.

Eu Gene is Econsultancy's trainer for Content Marketing for Web, Mobile and Social Media (11-12 May) and Fast Track Digital Marketing (19-21 July).

Mário Braz De Matos, Co-founder & Managing Partner, Flying Fish Lab

Mário Braz De Matos, Co-founder & Managing Partner, Flying Fish Lab

Mário is a brand & innovation veteran who went from over a decade of client side work with Unilever & Nokia, to an entrepreneurial & consulting career, across challenger brands & crowdsourcing.

Prior to Flying Fish Lab, Mário was Chief Solutions & Marketing Officer at eYeka, a crowdsourcing specialist, developing its Innovation offering and leading the Unilever account globally.

Joël Céré, Co-founder & Managing Partner, Flying Fish Lab

Joël Céré, Co-founder & Managing Partner, Flying Fish Lab

Joël is an all-round communication expert who has advised FTSE100/F500 companies while leading innovation projects with global agencies.

He built and led the global strategic planning offer for eYeka, a crowdsourcing agency, tapping the collective creative power of 350,000 creative consumers to power innovation in products and communication.

Jeff Rajeck, Research Analyst, APAC, Econsultancy

Jeff Rajeck, Research Analyst, APAC, Econsultancy

Jeff Rajeck is currently a researcher, trainer and consultant for Econsultancy in APAC and posts frequently on the Econsultancy blog about social media marketing, analytics and statistics (http://econsultancy.com/blog/authors/jeff-rajeck).

Recently he has advised customers on how to use new social channels for recruitment, using an analytical approach to optimize spend and demonstrate ROI. Previous clients include Deutsche Bank, DBS, Siemens, JP Morgan, BASF, and Fujitsu - each of whom faced difficulty recruiting using other digital channels and experienced superior results on social media. 

Jeff holds a BA in English from University Of Illinois (Urbana-Champaign), a Master's in Computing from Manchester Metropolitan University (UK), and a Master's in Financial Engineering from Nanyang Technological University (Singapore).

Jeff is Econsultancy's trainer for Advanced Mastering Analytics (15 Aug).

Nick Fawbert, Founder, Mutiny Consulting

Nick Fawbert, Founder, Mutiny Consulting

Nick is an experienced, flexible, results oriented media and marketing strategist.

He has almost 25 years track record delivering across global markets with extensive experience in blue chip media brands such as the BBC, the Daily Telegraph, CBS and Yahoo!, and has been based in Asia for almost a decade working with world famous regional brands such as MediaCorp and SPH. 

Most recently he has been a leader in the content marketing industry both regionally and globally through his senior roles at Brand New Media. 

He is a versatile team performer in driving growth through innovation in mature markets, restructuring expectations and delivery in stalling markets, and providing a foundation for secure and successful growth in greenfield start-ups.

He benefits from a strategic understanding of the role that both sales and marketing disciplines play in the development of on-line, outdoor, magazine and national press markets. He demonstrates the ability to combine both analytical and implementation skills to deliver transformational business solutions against short timescales.

Hari Shankar, Managing Director, Ecselis Asia & Head of Paid Digital Strategy, Havas Media

Hari Shankar, Managing Director, Ecselis Asia & Head of Paid Digital Strategy, Havas Media

Hari is a digital media marketing veteran, a performance expert & industry leader with a unique genome – more than 1.5 decades of proven leadership & expertise - both on the technology platforms/data & analytics side as well as on the business management/commercial side.

Hari was roped in as the the Regional M.D. for Havas’s performance arm, Ecselis & the Head of Paid Digital Strategy for the group across APAC in January 2016 where his remit is to establish, build & scale the RHQ hub in Singapore in addition to scaling up the people, technology and practice capabilities across the SEA & IN region. With a slew of new businesses secured in 15 months, tripling the team strength and sprucing up the technology offering & practice, he is well on his way to making Ecselis as a challenger brand in Singapore.

In his previous role as the Head of Digital Acquisition APAC at PayPal, he set up a strong regional digital acquisition practice, conducted a full-fledged RFP to choose a new digital performance agency partner and deployed processes for technologies/platforms in the Singapore RHQ which led to establishment of a highly successful enterprise level digital Paid and Earned acquisition program spanning 12 markets. His role also included cross-country and functional stakeholder management as an important part of the remit.

Outside work, he is an avid researcher of ancient civilizations, technologies and firmly believes that we weren’t the first humans to walk the face of this earth. He also loves going on never ending rides through long and winding roads amidst mountains, jungles and their inmates.

Nicholas Kontopoulos, Global VP of Fast Growth Markets Marketing, SAP Hybris

Nicholas Kontopoulos, Global VP of Fast Growth Markets Marketing, SAP Hybris

As the Vice President of Fast Growth Markets Marketing at SAP Hybris software, Nicholas Kontopoulos harnesses over 21 years’ of professional experience, built across multiple industries and geographies. Passionate about challenging the 'status-quo' and 'management dogma' that stifles the creative thinking processes that are paramount to delivering amazing customer experiences, Nicholas ensures that ‘Customer Experience’ is a core business ideology at the heart of the brand.

Previous to this, Nicholas has held a number of highly strategic Business Development and Marketing roles within SAP at both regional and global levels. Nicholas joined SAP from Capita where he was a Sales Management Director.

During the course of his career, Nicholas has passionately pursued business strategies that both harness, and intelligently exploit the power of available technologies, both within the businesses he has worked for and those clients he has served.

An international speaker, Nicholas has been regularly published on Forbes.com, CampaignAsia.com, Marketing-Interactive.com, and Customerthink.com.

Who should attend?

If you are a senior marketer or ecommerce strategist, this is the place to see what's on the horizon and what you need to do about it.

Venue


View map NTUC Centre

NTUC Centre

No. 1 Marina Boulevard
Level 7, Room 701
Singapore
018989
Singapore

Google Maps

Cost details

Limited seats available, request your attendance (with your work email) today to secure your seat.

This event is complimentary for senior marketers and priority will be given to Econsultancy's subscribers.

The events team will get in touch with you if your seat is confirmed.

If you like to check on your attendance request, please email to apac@econsultancy.com.

Inquiries

Any other questions, please email to apac@econsultancy.com or call +65 66531911.

Event Details

Date
June 16 2017 (2:00pm – 5:45pm)
Venue
NTUC Centre, Singapore, Singapore
Duration
About 4 hours
Cost
Free

This exclusive event is invitation only.

Request attendance