|Date||February 23 2005 (1:00pm – 3:00pm)|
|Venue||Ludgate House, London, United Kingdom|
|Duration||About 2 hours|
|Cost||Included with Enterprise subscription|
About the event
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
BT, COI, DTI, Orange, Volvo, Barbican, Reed, Signet, Loyalty.co.uk, DoubleClick, EmailCenter, Vertis.
1. Targetting - How do you ensure/retain a good customer experience using email - newsletters, alerts etc. How do you ensure messages are focussed and relevant to recent purchasing behaviour (and browsing behaviour)? What's been found to work best?
2. Measurement - What metrics/results really matter? How do you assess whether the results you are getting are reasonable for the market sector you are in? How do you determine what your key performance indicators should be?
There are obvious metrics (delivery, bounce, open, click rates, unsubscribe) but are there others?
3. Maximising delivery rates - What means/measures do you use to ensure that your emails are received by your customers/end users? What has been the cumulative effect of spam filters on response rates in the last few years?
4. Questions from the attendees
To share knowledge, experiences, best practice and to network.
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close
+44 (0)20 7071 8612, peter @ e-consultancy.com (subject line 'Roundtable bookings')