E-mail Marketing Roundtable

Event Details

Date
February 23 2005 (1:00pm – 3:00pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.

Overview

Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Attendees:
BT, COI, DTI, Orange, Volvo, Barbican, Reed, Signet, Loyalty.co.uk, DoubleClick, EmailCenter, Vertis.

Agenda:
1. Targetting - How do you ensure/retain a good customer experience using email - newsletters, alerts etc. How do you ensure messages are focussed and relevant to recent purchasing behaviour (and browsing behaviour)? What's been found to work best?

2. Measurement - What metrics/results really matter? How do you assess whether the results you are getting are reasonable for the market sector you are in? How do you determine what your key performance indicators should be?
There are obvious metrics (delivery, bounce, open, click rates, unsubscribe) but are there others?

3. Maximising delivery rates - What means/measures do you use to ensure that your emails are received by your customers/end users? What has been the cumulative effect of spam filters on response rates in the last few years?

4. Questions from the attendees

Objectives:
To share knowledge, experiences, best practice and to network.

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close

Venue


View map Ludgate House

Ludgate House

245 Blackfriars Road
London
SE1 9UL
United Kingdom

Google Maps

Inquiries

+44 (0)20 7071 8612, peter @ e-consultancy.com (subject line 'Roundtable bookings')

Event Details

Date
February 23 2005 (1:00pm – 3:00pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.