The Future of Digital Marketing 2008

Event Details

June 18 2008 (10:00am – 6:30pm)
Royal Institute of British Architects, London, United Kingdom
1 day
$1,045.00 per attendee

Sorry, bookings for this event are now closed.


In just one day, learn about the future of digital marketing from those leading the way. Get inside the minds of expert practitioners and leading thinkers to find out what needs to be in your development plans if you're to be amongst the best.

Questions our speakers and panellists will be addressing:

  • Multichannel marketing — will digital plateau out? How will online and offline work together best (or not)?
  • Consumer behaviour — what are the key trends and developments that they think will happen and will be significant for digital marketers (not necessarily the same as the hype we read)?
  • Google, search, aggregators... — will they continue to grow? What will their role be in the future?
  • Social networking, social commerce — overhyped? Can it really be harnessed, and how?
  • Mobile, IPTV.. — when, and in what way, will they get important?
  • Above all.. — what do they think is most interesting, important and exciting going forwards? What do we need to get there?


09:00 – 09:25 Registration and Coffee
09:25 – 09:30 Introduction
Ashley Friedlein, CEO, Econsultancy
09:30 – 10:30 Brent Hoberman
Co-founder, Exec Chair Mydeco
10:30 – 11:00 Tea / Coffee
11:00 – 12:00 Alison Lancaster
Marketing Director, Charles Tyrwhitt
Panelists: See speaker list above
12:00 – 13:00 Roberto Hortal
Head of E-business, MORE TH>N
Panelists: See speaker list above
13:00 – 14:00 Lunch
14:00 – 15:00 Russell Gould
Director of Ecommerce, Thomas Cook
Panelists: See speaker list above
15:00 – 16:00 Simon Waldman
Group Director of Digital Strategy & Development, Guardian Media Group
Panellists: See speaker list above
16:00 – 16:30 Tea / Coffee
16:30 – 17:20 Ian Jindal
Editor in Chief, Internet Retailing, and Consultant
17:20 – 17:30 Close: Ashley Friedlein, CEO, Econsultancy
17:30 – 19:00 Drinks Reception & Networking

Who should attend?

People who already know a little, or a lot, about online marketing and e-commerce but want to:

  • Know what is on the horizon, for planning future online marketing and e-commerce activities
  • Hear from those in the know about the realities, not just the theory
  • Get ideas that can applied to their own projects to make them outstanding
  • Benchmark and consolidate what they know or plug holes in their knowledge
  • To meet and network with peers

A degree of knowledge and expertise is assumed so this is not for beginners but intermediate – advanced practitioners. Typical attendees are:

  • Director or Head of E-commerce / Interactive / Marketing
  • Marketing / E-commerce / New Media / Interactive Managers
  • Strategists / Business Analysts
  • Consultants
  • Vendors / Suppliers / Agencies in this area

Who is coming?

  • Managing Director, John Lewis Direct
  • Head of E-commerce, Swiftcover
  • Head of E-commerce & Customer Management, Eurostar Group Limited
  • Online Marketing Manager, MySpace
  • Global Head of E-Marketing, Investec
  • Publisher and Managing Editor,
  • International Acqusition Manager, WSPA
  • Head of eCommerce, Lipsy Ltd
  • Head of Digital Marketing , Lloyds TSB Consumer Banking
  • Project Manager, Birmingham Technology Ltd
  • Experience Planner, Conchango (UK) Plc
  • Group Director of Digital Strategy & Development, Guardian Media Group
  • Director of Ecommerce, Thomas Cook
  • Director,
  • Technical Director, Neutralize
  • Managing Director, Code Computer Love
  • Senior Online Marketing Manager, Barclaycard
  • Senior Innovation & Business Design Manager, Barclaycard
  • Development Manager, Online Marketing, John Lewis
  • Digital Architect, DDM Ltd
  • Digital Marketing Director, Bauer Consumer
  • eBusiness Manager, AXA PPP healthcare
  • Senior EMarketing Controller, AXA PPP healthcare
  • MD, TotallyCommunications
  • Account Director, Designate
  • COO, iCrossing
  • CEO, &
  • Former MD, CNET Networks UK
  • Head of Strategic Projects, BBC
  • EMEA eCommerce Solutions Manager, Procter&Gamble
  • Global Head of Online Marketing, Investec
  • Business Development Manager, e-inbusiness
  • Digital Media Manager, 3i plc
  • Head of Project Services, Media Catalyst
  • Director, Harvest Digital
  • Marketing Executive, Rufus Leonard
  • Vice President, Associate Director, Marketing, Publicis Modem
  • Head of Account Management,
  • Digital Services Director, Aqueduct
  • Ebusiness Programme Manager, Schneider Electric
  • Director, eShopworks
  • Creative Director, s8080
  • Managing Director, Itineris Limited
  • Sales & Marketing Director, Puregenie
  • Senior Marketing Executive, Elsevier
  • Head of Client Services EMEA, Coremetrics
  • Head of Online Development, Penguin
  • General Insurance Business Development Manager, Detica
  • Head of Web Selling, John Lewis Direct
  • Digital Media Manager, International Personal Finance
  • CEO, Foviance Ltd
  • Marketing Director, Charles Tyrwhitt
  • Head of E-business, MORE TH>N
  • Editor in Chief, Internet Retailing
  • Head of E-commerce, Otto UK
  • Head of Online, GAME Group plc
  • Senior Digital Consultant, HSBC Commercial Banking
  • Senior Director of EMEA Marketing, Coremetrics
  • Client Services Director,
  • Head of Online Strategy, Legal & General
  • Group eCommerce Director, LV=
  • Founder and COO, Magicalia
  • Head of E-commerce, First Choice
  • Group Distribution Director, Travelzest Plc
  • Head of E-commerce, National Express
  • Head of Future Media and Technology, BBC
  • Web Editor, Dorling Kindersley
  • e-Marketing Manager, KLM Royal Dutch Airlines
  • Director, Ben Weaver Associates
  • Digital Marketing Manager, Accenture UK
  • Head of New Media, Breast Cancer Care
  • Online Marketing Executive, D-Link
  • Managing Principal, Mapa International
  • Global General Manager, Vivid Lime
  • Online Marketing Communications Manager, Ordnance Survey
  • eMarketing Manager, Code Computer Love
  • Head of Digital, Mirror Group
  • Head of E-Commerce, Bourne Leisure
  • Brand and Communications Director, Lloyds TSB
  • CEO, Amadeus Capital Partners
  • Group Web Manager, New Star Asset Management
  • Account Director, BPL Marketing
  • Head of Marketing Communications, COLT Telecommunications
  • Digital Marketer, Deloitte
  • Director, True Digital
  • Head of Digital, Christian Aid
  • Online Acquisitions Manager, House of Fraser
  • Online Marketing Manager, Greenbee, John Lewis
  • Web and Marketing Manager, Lloyd's of London
  • Digital Marketing Executive, Land Securities
  • Digital Marketing, Eclipse Internet (KCOM)
  • Marketing Executive, Pet Protect Limited
  • Digital Communications Manager, Scottish Enterprise
  • COO, Maximiles
  • Managing Partner, Extreme Adventure
  • Head of Research, Arts & Business
  • Head of Digital, AAR
  • Director, Pod1
  • UK Web Manager, JPMorgan Asset Management
  • E-Commerce Marketing Manager, RS Components
  • Business Development, Tamar
  • Global E-Business Manager, Mars Drinks
  • Head of Sales Campaign Management, T-Mobile
  • Director, CVL
  • Senior Digital Marketing Manager, The Children's Society
  • Head of Search, bigmouthmedia
  • Founder, Coracle Online
  • E-Marketing, Jardine Lloyd Thompson Limited
  • Chairman, Instant Access Technologies
  • Director Online Product, Affinion International
  • Account Manager, TH_NK
  • Online Marketing Manager, Kenwood
  • Founder & CEO, ClickThrough Marketing
  • Business Development Manager, YourAmigo
  • Marketing Manager, WebTrends
  • Partner, Essence
  • Producer, cScape
  • Head of Digital, Tri-Direct
  • Vice President Sales, EMEA, Fredhopper
  • MD, North Laine Solutions Ltd
  • Managing Partner, Foolproof
  • Head of Marketing, The Wine Society
  • Planning Director, Proximity London
  • European Marketing Manager, Efficient Frontier
  • Sales & Marketing Director, Affiliate Window
  • Account Manager, ABCe
  • Head of Interactive, EdComs
  • Commercial Director Digital Development, CMPi
  • Digital Strategy Manager, Reed Business Information
  • Senior Web Manager, Legal & General
  • Head of Digital, Tri-Direct Limited
  • Head of Marketing, Totaljobs Group
  • Managing Director, Traffic Digital Ltd
  • Head of E-Commerce, BAA Limited
  • Director, Strange
  • e-Commerce Director, DSGi
  • Chief Executive , Boomerang Media Group
  • Search Marketing Manager, Oxfam
  • Senior Consultant, Internet Architects
  • Managing Director, KMP
  • Account Manager, Syzygy
  • Business Development Director, Convera
  • Digital Marketing Assistant Manager, Deloitte
  • Business Developemnt Director, I-D Media London
  • Manager, Triviala Company Ltd
  • CEO, Status Media Plc
  • Director, Merchant Creative
  • Chief Operating Officer, FreshNetworks
  • Head of Interactive Content, QVC
  • Interactive Marketing Manager,
  • Head of Digital Marketing, Westfield
  • Client Development Director, TradeDoubler
  • Managing Director, Qube Media
  • Consultant, WebEnergy
  • Managing Director, Parallel 56 Limited
  • Group Marketing Manager, Totaljobs Group
  • Online Merchandising Director,
  • Senior Consultant, Charteris plc
  • Innovation Strategist, Global Beach
  • Business Development Manager, Site Intelligence
  • Senior Online Marketing Manager, Barclays Retail Bank
  • Country Manager, hybris UK Ltd
  • Director, Accio Consulting
  • Technical Director, dotMailer
  • New Media & Internet Manager, Cellhire
  • Managing Director, Flame London
  • eCommerce Manager, BSI British Standards
  • Senior Manager Strategic Partnerships, eBay UK
  • Programs Manager, VeriSign


Royal Institute of British Architects

66 Portland Place
United Kingdom

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Cost details

Standard price £695. Book before 30 July 2008 and save 10% on the standard price. Gold and Platinum members save a further 10%. Diamond members save a further 20%.


Contact us with any questions or enquiries. 

Event Details

June 18 2008 (10:00am – 6:30pm)
Royal Institute of British Architects, London, United Kingdom
1 day
$1,045.00 per attendee

Sorry, bookings for this event are now closed.