Future of Digital Marketing Malaysia

Event Details

May 28 2013 (8:30am – 5:15pm)
Matrade Convention Center, Kuala Lumpur, Malaysia
1 day
$450.00 per attendee

Sorry, bookings for this event are now closed.


The next will be the now in about 18 months. 

Digital marketing moves faster than any other market on earth. That makes peering into the future a kind of mission-critical activity.

But by ‘the future’ we don’t mean 5 years away – that would be ridiculous.  We mean the next 12-18 months. A timescale you can do something about; a timescale you can build into your plans.

The Future of Digital Marketing (FODM), now in Asia, is the only place where senior digital marketers (client-side and agency) can do four things:

  • Visionary keynotes and presentations on what's coming up on the digital horizon
  • Get a quick, concentrated dose of insight into what’s around the corner
  • Compare notes with the most ambitious, innovative and interesting marketers in the game.
  • Get a potent shot of adrenalin to take back to the office.

... all topped off by relaxed networking at our evening drinks reception.

FODM takes senior digital marketing strategists on a fast-forward tour of the tactics and technologies that will change the way they engage with their audiences.

Give us just one day - learn about the changing landscape, the use of digital marketing & media, the future of digital marketing from those leading the way. Get inside the minds of expert practitioners and leading thinkers to find out what needs to be in your development plans if you're to be amongst the best.

The Bottom Line: Miss FODM and you'll wonder what everyone's chatting about as they zoom past you.



08:30 – 09:15

Registration & Welcome Break

09:15 – 09:30

Opening Address – ‘Why digital is changing everything, everywhere, and why we’re now at the end of the digital beginning’

9:30 – 9:45

Government Representative Guest-of-Honour

09:45 – 10:30

KEYNOTE 1 - Gerd Leonhard, Futurist & CEO of The Futures Agency: ‘The Reset of Marketing, Branding and Media – the next 5 years.’

The SoLoMo (social-local-mobile) Internet is rapidly changing the way we communicate, consume, create and market. This is not merely the result of increasingly powerful and more widely available technologies but of the dramatic individual habit changes that stem from them, and that are driving the key societal, economical and political developments. Marketing is following media and content as the next big arena for big change. World-class Futurist Gerd Leonard will kick off the day with his thought provoking insights and glimpses into the future.  Opportunities in the Malaysian market will be discussed in order to bring this closer to home.

10:30 – 11:00

Tea / Coffee

Part 1:  The challenges of the new digital landscape – new technologies, new patterns of consumption, and a new paradigm

11:00 – 11:30

Louise Au, Managing Director, Mercury Digital Marketing Communications: ‘The New Digital Leadership’

How should the leaders of agencies and client companies adapt their thinking in response to the change brought by digital technologies? What are the new mindsets required? What does ‘digital leadership’ look like, and how can organisations of all types transform to be fit for purpose in the new world? Implications to agencies operating in Malaysia, covering both local and global agencies with their representative local offices.

11:30 – 12:00

Jake Hird, Director of Research and Education, Econsultancy Australia: ‘The New Customer Journey’


The customer journey is changing, presenting new challenges for agencies and clients in reaching and engaging their customers. At the same time companies need to be delivering an outstanding and seamless customer experience across all channels and touch points, and one which is personalised intelligently, relevantly, responsively, in real time. What are the latest cutting edge approaches and practices for brands to optimise and integrate their customer and user experience through digital channels?  Insights into data on the Malaysian market in terms of referencing various essential online customer touch points and their relative importance.


12:00 – 12:30

Steffan Aquarone, CEO of Droplet & Econsultancy Trainer in the UK: ‘The Power of Video – How moving pictures on the web may become as critical as adapting to the mobile web’


Why video, and the use of video on mobile devices, is likely to become a big game changer for many companies. What is the latest thinking for how companies can optimise their use of video content, drive business benefit and revenue form innovative use of this rapidly growing medium? Data and insights focusing on video usage in Malaysia will be covered, with forecasting in terms of how this is likely to evolve over the next two years.

12:30 – 1:00

Part 1: Panel Q&A 

13:00 – 13:45


13:45 - 14:00

Rene Menezes, President, Malaysian Digital Association (MDA): ‘The Malaysian Digital Landscape – Where Are We?’


Part 2:  Maximising Opportunity in an Environment of Accelerating Change

14:00 – 14:45

KEYNOTE 2 – Mike Zeederberg, Managing Director & Joint Owner, Zuni: ‘Why Creativity in Digital is More Important Than Ever’

Mike delivers a powerful case for why a strong creative approach can make or break your online results. Why is creativity more important than ever? How can creative approaches using digital channels enhance not only user experience, but brand image and customer engagement? Where can campaigns are perhaps being let down due to a lack of creative thinking, particularly when using content effectively and with imagination. Some Malaysian based examples will be referenced in terms of suggesting ways to improve their creative execution and lateral usage of content in order to make them truly world class

14:45 – 15:15

Neil Perkin, Founder, Only Dead Fish:  ‘Content Marketing, Curation and Agility’

As technology accelerates the pace of change in markets every company needs to rapidly adopt new approaches to marketing and content, and find ways to become far more agile. If brands are becoming publishers, how can they balance the slow build of value that comes from always-on digital platforms with sharp spikes of attention? How can they use combinations of professional, algorithmic and social curation to create platforms built around content and facilitation? What lessons can organisations learn from some of the most successful tech companies in the world to create the kind of agile content and culture necessary to survive in the new world? Examples of both strong and weak content marketing applications in Malaysia will be covered, with suggestions on ways to improve content planning in an agile manner.

15:15 – 15:45

Tea / Coffee

15:45 – 16:15

Gaurav Mishra, Asia VP of Insights, Innovation & Social, MSLGROUP | Publicis Groupe: ‘Ten Frontiers for the Future of Engagement’

Gaurav will talk about the ten frontiers that are shaping the future of engagement, at the intersection of social data, crowdsourcing, storytelling and citizenship. The talk is a summary of MSLGROUP's "Now & Next: Future of Engagement" report, based on a year long crowdsourcing initiative with 100+ MSLGROUP planners who shared inspiring projects that are helping create the future of engagement on an internal crowdsourcing platform built on MSLGROUP's People's Lab crowdsourcing software.

16:15 – 16:45

Ranji David, Regional Head of Digital Marketing, Samsung Asia: ‘The Client View on the Future of Digital Marketing’

Insight from one of the most senior and seasoned client-side digital marketers into new and optimal approaches for acquiring, retaining and engaging customers across multiple devices, and what will really matter in digital marketing going forwards.  Examples will be drawn from Samsung in Malaysia, covering key learnings using specific case studies.

16:45 – 17:15

Part 2: Panel Q & A 

17:15 – 17:30

Closing Remarks: Y Bhg Dato’ Johnny Mun, Chief Executive officer, 4As Malaysia

Speakers' and panelists' profiles

Gerd Leonard, Leading Media Futurist

Gerd Leonard, Leading Media Futurist

Media Futurist, and CEO of The Futures Agency. Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, Occasional Heretic, CEO TheFuturesAgency, Visiting Professor FDC Brazil.

The WSJ calls Gerd ‘one of the leading Media Futurists in the World’. He is the Co-author of the influential book ‘The Future of Music’ (Berklee Press, 2005), as well as the author of 'The End of Control’ (2007), ‘Music 2.0’ (2008), and 'Friction is Fiction' (2009, Lulu Publishing). Gerd's background is in the music business; in 1985 he won Berklee College’s 'Quincy Jones Award' and subsequently worked 12 years as a professional guitar player, composer and producer. He then spent a decade as digital media entrepreneur and start-up Internet CEO, based in San Francisco. In 2001, Gerd returned to Europe and started his career as a Futurist and Strategic Advisor. He now travels around the globe and speaks at major conferences and business events, company retreats and think-tanks on the Future of Business, Media, Content and Entertainment, Technology, Marketing, Advertising & Branding, Telecommunications, and Culture.

Gerd is considered a leading expert on topics such as new online commerce models, the tele-media economy, social media and social commerce, TV & Radio 2.0, mobile content, innovation, leadership and entrepreneurship, consumer trends, UGC and peer production, copyright, licensing and IPR issues, next-generation advertising, marketing and branding, digital content strategies, and the development of next-generation business models for the content, communications & technology industries. 

Gerd's keynotes, speeches, presentations and think-tanks are renowned for his hard-hitting and provocative yet inspiring, personal and motivational style. With over 850 engagements in 42 countries during the past eight years, Gerd has addressed over 300,000 executives and professionals, and is considered a key influencer.

Mike Zeederberg, Managing Director & Joint Owner, Zuni

Mike Zeederberg, Managing Director & Joint Owner, Zuni

Mike is the Managing Director and joint owner of Zuni, a digital marketing agency specialising in helping businesses use digital channels to achieve business outcomes. Zuni's clients include NRMA Motoring Services, Australian Institute of Management (AIM), Fuji Xerox and the University of New South Wales School of Business (ASB/AGSM). He has over 13 years experience in the interactive marketing industry, in both digital integration and management roles with traditional agencies such as Brann in London, FCB and Euro RSCG Interaction in Sydney, and in digital specialist agencies, whilst MD of Profero Sydney. Mike is extremely active in both the creative and digital communities in Australia; he founded the Australian version of Creative Social, a gathering of creative directors focused around improving digital creativity in Australia. He also established - and is Chair of Judges - for Creative Showcase, the IAB's regular digital creative award. He has co-chaired the judging panel for the IAB Awards in Australia for the last 2 years and has judged the AIMIA, ADMA and AWARD awards, as well. Mike has also developed and run custom training courses for 3M, Readers Digest, Macquarie Bank and a range of other organisations.

Neil Perkin, Founder, Only Dead Fish

Neil Perkin, Founder, Only Dead Fish

Neil is a renowned blogger, writer and the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment.

Neil is a consultant with Econsultancy, a regular keynote speaker on content strategy, emerging media, digital marketing innovation and social technologies, and writes regularly for FutureLab, Marketing Week, and The Marketing Society amongst others.

Neil curates the quarterly series of Firestarters thought leadership events on behalf of Google UK, and has worked with market-leading global businesses including Warner Bros, HBOS, YouTube, Marks & Spencer, Leo Burnett and Disney, and is an associate of The Futures Agency, a collaboration of some of the world’s leading media thinkers and futurists. For people who like shiny things, he has won more industry awards than just about anyone in UK media, with five awards to his name including a Campaign Award, two Media Week Awards and an Association of Online Publishers award.

He has over 20 years media owner experience and was latterly the Director of Marketing, Strategy and Digital for IPC Media, the largest consumer publisher in the UK and publisher of multimedia brands including Wallpaper, Marie Claire and the NME. In this capacity he ran award-winning strategy, planning and consumer insight functions and was at the centre of defining and implementing the digital strategy for one of the largest media owners in the UK.

Jake Hird, Director of Research and Education, Econsultancy Australia

Jake Hird, Director of Research and Education, Econsultancy Australia

Jake is Econsultancy Director of Research and Education for Econsultancy in Australia where is he tasked scoping and delivering strategic insight to customers, around a full range of digital marketing topics and capabilties. 

Coming from a background of online commercial research, development and account management, Jake joined Econsultancy initially as a Research Analyst and has authored multiple industry reports, contributing significantly to a body of knowledge that marketers around the world have come to rely on.

Previous to joining Econsultancy, Jake was with one of the UK’s leading digital agencies and their company group. He started his career working as an Online Research Officer at a UK university.

Jake’s international experience spans a wide spectrum of industries across media, entertainment, travel, finance and FMCG. Over the years, he’s worked with some of the world’s best known brands including the likes of Sony Ericsson, 3M, Oxfam, PayPal, the BBC, Universal, AXA, Orange, Coca-Cola, and Samsung. He takes a keen interest in emerging digital trends and technology and welcomes any new industry insights or thoughts.

Louise Au, Managing Director, Mercury Digital Marketing Communications

Louise Au, Managing Director, Mercury Digital Marketing Communications

Louise is the Founder and Managing Director of Mercury Digital Marketing Communications – a consultancy that specializes in strategic planning for brands that are entering the mainland China market. Mercury’s client portfolio includes Harbour City Hong Kong, Hang Seng Bank, ANTEPRIMA, GATSBY, Shanghai Times Square.  Louise works with Econsultancy across a number of both B2B and B2C clients including Baidu, Lenzing Textile Fibres, Triumph, Pentland Asia, and Avery Dennison. She is a frequent speaker at industry events, including Sina Weibo workshops, Social Media Submit Osaka, Harbour City HK Digital Workshops for Retail Tenants.

Louise is also the Co-Founder and Partner of Axis Business Consulting which works with both global communications networks and local independent agencies in Asia, in developing their M&A and expansion strategies in the region, is a Board Member of OMP, a full-serviced digital marketing & advertising agency headquartered in Shanghai,  and Executive Director of NDN Group, which specialize in social media & mobile marketing in Hong Kong and China.

Originally from Hong Kong, Louise is currently based in Shanghai, and prior to starting her own businesses, Louise last held the position of President at DIGITAS Greater China since 2006, and she was also a Board Member of the Publicis Groupe China Board.

Gaurav Mishra, CEO and co-founder 2020 Social,  Asia VP of Insights, Innovation & Social, MSLGROUP

Gaurav Mishra, CEO and co-founder 2020 Social, Asia VP of Insights, Innovation & Social, MSLGROUP

Gaurav Mishra helps global brands integrate Purpose and Participation, as Asia VP of Insights, Innovation & Social, MSLGROUP, Publicis Groupe’s strategic communications & engagement network. Gaurav supports 10+ MSLGROUP agencies across India, China, Japan and Southeast Asia as Asia Director for Social Media.

Previously, Gaurav has held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo! Fellow, launched crowd-sourced election monitoring platform Vote Report India (www.votereport.in) and co-founded social media consulting firm 2020 Social (www.2020social.com).  As CEO and co-founder of 2020 Social, Gaurav built a niche consulting and agency business to help organizations like Intel, Dell, Intuit, Frito Lays and United Spirits build and nurture online communities and convert their employees, partners and customers into evangelists. As the 2008-09 Yahoo! Fellow at Georgetown University, Gaurav led research on social media and mobile use in the BRIC countries (Brazil, Russia, India and China) and taught a graduate course on "Social Media in Business, Civil Society and Government".

At Tata Group, Gaurav held senior sales and marketing roles, as part of the group's prestigious TAS fast-track program. In his last role as Assistant General Manager (Brand Head Indica) at Tata Motors, Gaurav led national level sales and marketing for Indica, one of India's leading auto brands.Gaurav writes the popular Gauravonomics Blog for Marketers, Entrepreneurs and Activists (www.gauravonomics.com) with a focus on community and cause marketing. Gauravonomics was voted as the best business blog in India as per Indibloggies and is included amongst the top 150 advertising and marketing blogs internationally as per the AdAge Power 150 ranking.

Gaurav is frequently invited to guest lecture at business schools, speak at conferences and lead workshops. Gaurav is also frequently invited by Indian and international media to participate in panel discussions, comment on stories and contribute op-eds.

Steffan Aquarone, CEO, Droplet, and Econsultancy Trainer in the UK

Steffan Aquarone, CEO, Droplet, and Econsultancy Trainer in the UK

Steffan Aquarone is a leading online marketing expert, technology entrepreneur and digital marketing consultant.

At just 20 years of age Steffan was a founding director of a Top 50 digital agency. As
Managing Director he developed content for Land Rover, Vodafone, Massey Ferguson and American Express as well as leading the business through its first five years.

Steffan is currently working on mobile technology start-up as well as with global brands, helping them develop elements of their digital strategies. He leads digital marketing courses for Econsultancy and writes regularly on the future of the web.

Steffan is also a successful film producer, co-owning feature-film production company Immense Productions with best-selling comedy writer Guy Browning. Tortoise in Love is his latest film.

Steffan is an unflappable operator who can make things happen against the highest odds and speaks regularly to audiences about the highs and lows of business, entrepreneurship and the power of digital marketing. He is represented by JLA, graduated from te University of Warwick with a BA (Hons) in 2006 and became a fellow of the Royal Society of Arts in 2007.

Ranji David, Regional Head of Digital Marketing, Samsung Asia

Ranji David, Regional Head of Digital Marketing, Samsung Asia

Ranji David is the Regional Head of Digital Marketing at Samsung Asia and a seasoned Business Professional with a wealth of experience across Marketing Communications, Digital Media and Advertising. In her career to date, she has served as both Consultant and Client, and was most recently the Executive Director of the Interactive Advertising Bureau (IAB) Singapore.

In her present role, she is responsible for building Digital Competencies across the business, raising the levels of creative excellence, as well leading strategic media partnerships across the region.

Who should attend?

If you're a digital marketer or e-commerce strategist or practitioner, this is the place to see what's on the horizon and what you need to do about it.

People who already know a little, or a lot, about digital marketing and e-commerce but want to:

  • Know what's on the horizon, for planning future online marketing and e-commerce activities 
  • Hear from those in the know about the realities, not just the theory
  • Get ideas that can applied to their own projects to make them outstanding
  • Benchmark and consolidate what they know or plug holes in their knowledge
  • Meet and network with peers

A degree of knowledge and expertise is assumed so this is not for beginners but intermediate – advanced professionals. Typical attendees include:

  • Director or Head of E-commerce, interactive and marketing
  • Marketing, e-commerce, new media and interactive managers
  • Strategists and business analysts
  • Consultants
  • Vendors, suppliers and agencies in this area


Matrade Convention Center, Kuala Lumpur

Jalan Khidmat Usaha, Off Jalan Duta

Google Maps

Cost details

 For Payment in RM currency, please click here


Fee per person: 
RM 950 for 4As members | RM1350 for non-members

For enquiries, please contact:

Ms Foo (Hp: +6017-300 0512) or Ms Rajitha (Hp: +6012-274 0000)

Unit 706, Block B, Pusat Dagangan Phileo Damansara 1
9 Jalan 16/11, Off Jalan Damansara 46350 Petaling Jaya


For any further information or if you are interested in sponsoring any of our events, please contact:

Jefrey Gomez (Commercial Director, Asia)

+65 9109 2895 / jefrey.gomez@econsultancy.com

Event Details

May 28 2013 (8:30am – 5:15pm)
Matrade Convention Center, Kuala Lumpur, Malaysia
1 day
$450.00 per attendee

Sorry, bookings for this event are now closed.