Get with the Programmatic 2016

Event Details

September 21 2016 (9:00am – 5:00pm)
30 Euston Square, London, United Kingdom
1 day

Sorry, bookings for this event are now closed.


The programmatic landscape is moving fast, so how exactly can brands keep abreast of new platforms for programmatic display, evolving technology to purchase and place adverts, and the changing roles of agencies?

Now in its third year, Marketing Week and Econsultancy's Get with the Programmatic conference will demystify the most enigmatic topics in programmatic – and explore the future programmatic trends, the technology steering these advances, and the brands showcasing them. 

Join this crucial one-day conference to:

  • Demystify the buzzwords to really understand the programmatic landscape
  • Navigate your best programmatic route through a mix of case studies, lively panel discussions and breakout sessions
  • Hear from brand and agency-side experts across a diverse range of B2B and B2C sectors 
  • Develop more advanced programmatic strategies to build a personalised customer journey
  • Network with like-minded brand-side marketers, agencies and technology providers 
  • Plus, if you're new to programmatic or want a refresher ahead of the conference, join our fast track 3-hour workshop on Tuesday 20 September to establish or re-confirm your understanding of the basics.

Early Bird tickets are now on sale. Save £100 by booking before Friday 29 July 2016.


08:30-09:00 Registration

09:05- 09:35 Keynote:  How Out of Home advertising became the superhero of programmatic

  • Create meaningful conversations and harness public attention through large-scale Out of Home Programmatic
  • Adapt your message to your environment, with skills Ant Man would approve of
  • How to ensure you’re delivering the right message at the right time and with flash like speed

Ross Miller (Director of Fundraising and Communications, Missing People) 

09:35-09:50 Are you Meta-Ready?

15 minute showcase of the latest technology and predictions for future routes of programmatic.

  • As the ad tech Lumascape reaches a tipping point, how do marketers choose the right technology for today and future proof their business?
  • Chris Dobson will review marketers’ key challenges and how a Meta approach can solve their problems

Ross Miller (Director of Fundraising and

09:50-10:05 Illuminate Your Digital Advertising: Finding Light in Today’s Complexity

  • Hear how to tack today’s programmatic challenges and uncover new opportunities using real life examples
  • Understand how to avoid wasted ad spend with an in depth look at viewability, fraud and audience targeting
  • The latest data methods in uncovering new audiences and reaching them in the right context through the power of data
  • Getting to grips with the true effectiveness of digital advertising to better utilize digital in the wider media mix

Martin Bromfield VP Advertising EMEA ComScore

10:05-10:45 Panel Discussion: The tango of data science and art –Why Brands need creative and media agencies to change how they communicate, to maximise the success of their campaigns

  • * With standardised media landscapes predicted, how can media agencies and brands aid creative agencies in producing the best creative?
  • With the demand for a quicker creative turn around to respond to real-time advertising, how much new creative does actually need to be produced?
  • Do creative agencies need to be more educated in programmatic technology to provide more relevant advertising and will “flat” creative become a permeant fixture?
  • Does integrating creative and media departments, improve communications in a programmatic cycle?

Andrea Brown (Managing Director Content UK, Publicis Media)
Beri Cheetham (Executive Creative Director, Leo Burnett)
Hossein Houssaini, Global Head of Programmatic Solutions, Havas Media Group

10:45-11:15 Morning refreshments and networking

11:15-11:30 Creativity: The future of programmatic

  • The desire from brands and agencies to run dynamic creative is clear; so why is creation still an untapped performance lever
  • How to overcome these challenges and harness the power of data with creativity
  • Examples of how brands have used dynamic creative in combination with media to improve digital results

Will Bishop, Country Manager UK, ADVENTORI

11:30-12:15 Fireside Chat: Data is the difference – marketing is nothing without consumer insight

  • Learn how one of the most popular beer brands in the U.K. made use of next-generation data science, analytics and programmatic media to bolster non-seasonal sales, drive incremental aisle visits among existing and new customers, and re-engage lapsed shoppers to the tune of a 4.1X ROI lift.
  • This session will take a deep dive into a campaign that won the industry Award for ‘Most Effective Use of Data.’ You can expect to come away with real-world strategies and tactics that will help you run more effective campaigns, from media planning through sales attribution

Matt Bennathan, VP, Managing Director, Europe, Nielsen Marketing Cloud

12:15-13:15 Lunch

13:15-13:45 Case Study: How programmatic buying and data allowed us to deliver a more holistic mobile campaign 

  • Moving away from channel silo's to understand users across device 
  • How to master mobile programmatic and get ahead of you competitors
  • Putting data at the heart of your campaign to drive efficiency and scale

Speaker: Grace Smedley (Global Digital Media Manager, Just Eat)

13:45-14:00 Under The Hood with Infectious Media

  • How is technology changing the focus of buying?
  • Why have agencies struggled to adapt to this change?
  • What do the next generation of agencies need?

Speaker: Pete Hanford, CRO, Infectious Media

14:00-14:30 How to minimise fraud, maximise value and win awards by setting the right measure of advertising? 

  • Our challenge with display and how programmatic transparency was the first step to realising value
  • Why the wrong measurement can incentivise partners to buy poor quality, un-brand safe and fraudulent inventory
  • How measuring cross-device based on people can give true insight into the path to conversion
  • What you can do to measure the incremental benefit of display to prove the value of your advertising 

Speaker: Nic Travis (VP Head of Digital Marketing, MBNA)

14:30-15:00 Refreshments

15:00-15:30 Case Study: Native advertising the white knight for creativity in programmatic 

  • How can native advertising help navigate ad-blockers threating programmatic campaigns and what is the future of traditional formats? 
  • Programmatic and Native isn’t conflicting, it’s complimentary find out the What and How of this marketing love story
  • Is the inclusion of video into native advertising campaigns, the future of programmatic video?

Speaker: Sophie Dufouleur (Global Content & Social Media Group Manager, Nespresso) 

15:30-15:45 Fire Side Chat: Using data to unlock the potential of programmatic

  • Join Dave Mallon, UK Agency Sales Director, IAS and Oliver Knight, Solutions Consultant Director, VivaKi for an industry experts’ fireside chat.
  • Explore how data can be used to improve the overall quality of media traded programmatically

Dave Mallon, UK Agency Sales Director Integral Ad Science
Oliver Knight, Solutions Consultant Director, VivaKi

15:45-16:25 Panel Discussion: In-House Programmatic the pros, the cons and the unexpected

  • What elements of your programmatic process should you in-corporate in-house and when? 
  • What are the differences between multi-management and self-service and what are the differences?
  • Does taking programmatic in-house improve the speed of your programmatic journey and transparency?


Matthew Hogg (Head of Ad Operations, LinkedIn Marketing Solutions)

Simon Murray (Head of Digital Experience, Morgan Stanley)

Raluca Efford (Head of Digital and Social Media Marketing, Direct-Line)

Sacha Bunatyan (Global Marketing Director, B2C, Financial Times)

16:25-16:35 Chair's Closing Remarks

16:35-17:35 Drinks Reception

Who should attend?

This is essential for anyone involved in managing advertising spend, creating integrated marketing campaigns, or driving digital strategy; as well as publishers and agencies looking to improve their knowledge and understanding of the advertiser strategy choices and challenges. 

Who came last time?

Advertising Campaign Manager - Admiral Group Plc
Head of Commercial Development - Abellio
Digital Marketing Manager, UK - Aberdeen Asset Management
HofPPC - Accident Advice Helpline Direct Limited
UK Head of Marketing - Adelie Foods
Head of Advertising - Admiral
Marketing Director - AEG - The O2
Director of Ecommerce - AO World PLC
Digital Manager - AMS
Digital Manager - AMS
Planner - AMS
Business Development, Advertiser Technology Group - AppNexus
Media Buyer - Arnold Clark
Digital Innovation and Ad Ops Manager - Asda
Managing Director - Atomic London
Marketing & Online Marketing Manager - Austrian National Tourist Office
Senior Marketing Manager - AXS
Digital Director - Bauer Excel
Marketing Planning Manager - Beagle Street - BGL Group
Head of Online Marketing -
Senior Marketing Manager - British Gas
Head of CRM Connected world services - Dixons Carphone Group
Business Development Manager - Digital - Callcredit Information Group
 Head of Media - Camelot UK Lotteries
Data Marketing Strategist -  The Coca-Cola Company
Head of ECRM -
Marketing Director - Connexity
Head of Media Sales UK - Connexity
CEO - CRM Technologies
Head of Brand & Advertising - Crystal Ski, Lakes & Mountains, TUI Group
Digital Commerce | Acquisition - Desigual
Digital Marketing - Direct Line Group
PPC Consultant - Direct Line Group
Director - eBay
Managing Director - eBay Enterprise
Strategy Development Director - Ebiquity
Marketing Director - eHarmony
Online Acquisition Manager - eHarmony
Principal Consultant - ENDAVA UK LIMITED
Senior Architect - ENDAVA UK LIMITED
Media Planning Group Head - equimedia Ltd
Senior Media Performance Manager - Expedia
SVP Online Marketing - Farfetch
Strategic MArketing Director - Ferrier Pearce Creative Group
Head of Marketing - Fish4jobs/Trinity Mirror
Managing Director - Flux Media
Technical Director - Flux Media
Marketing & Category Development Director - For Goodness Shakes
Director of Marketing - ForNova
Commercial Sales Director - Future
VP Marketing Europe - FXCM
Global Business Development Director - GfK
Global Director of Digital - ghd
Account Strategist - Google
Sales Manager - Google
Online Marketing Manager - Hastings Direct
Client Partner - Havas helia
Digital Marketing Manager - Havas People
Head of Digital - Hive
Marketing Director - Integral Ad Science
Client Consultant - Integral Ad Science
Head of Group and Bank Digital Marketing - Investec
Director - IPA
Marketing Services Manager - ISBA
Head of Marketing Communications - Johnston Press
Head of Marketing, National Brands & Categories - Johnston Press
Head of Digital and CRM  -
Senior Digital Acquisitions Manager -
UK Marketing Director -
Senior Brand Manager -
Head of Marketing Communications - Kings College London
Enterprise Marketing Lead - LinkedIn
Head of Digital - Live & Breathe
UK Commercial Director - LiveIntent
Digital Marketing Manager - Lloys Banking Group
Director, Product Management - Localstars Ltd
Marketing Manager - LOVESPACE
Display Marketing Manager - LUISAVIAROMA.COM
Web Project Manager - LUISAVIAROMA.COM
Digital Marketing Manager - LV=
Group Digital Marketing and Optimisation Manager - LLX GSB (JAB luxury)
Brand Manager - LRS
Head of Marketing and Business - Italy - MADE.COM DESIGN LTD
Managing Director - Magnitone
Senior Product Manager - Mail Newspapers
Digital Marketing Manager Acquisition - McArthurGlen Group
Programmatic Strategy Director - MG OMD
Executive Director, Head of Operations and Technology - MG OMD
Senior Brand Manager - Moet Hennessy UK
Area Media Manager, UK, Ireland & Nordics - Mondelez International 
Head of Digital Experience - Morgan Stanley
Marketing Director - Morningstar
Marketing & Consumer Engagement Director - Morphy Richards
Head of Online Marketing - Mr & Mrs Smith
Senior Digital Marketing Manager - Nationwide
Group Marketing Director - NEC Group
Digital Centre of Expertise - Nestle Purina Petcare
Head of Marketing - NIG
Director, Business Development - Omnicom Media Group
Head of Marketing, Specialist Services - Omnicom Media Group UK
Managing Partner, Marketing - SBU Omnicom Media Group UK
Digital Marketing Manager - Ocado
 Senior Director - Oracle
Head of Display and Social Media - Paddy Power Leisure Bookmakers
Manager RTB - Paddy Power Leisure Bookmakers
Online Marketing Manager - PANDORA
VP of Marketing, Western Europe - PANDORA Jewellery
PM - Pauley Creative
MD - Pauley Creative
Marketing Manager - Pearson College London
Head of Digital - Pernod Ricard UK
Digital Marketing Director - Philips
Head of Digital Marketing - Photobox
Head of Digital - Police Mutual
Director of Content - Propellor Group
Head of Brand - Red Bull
Head of Advertising - Red Bull
Brand Manager - Red Bull
Brand Specialist - Red Bull
SVP global marketing - RIMES Technologies Corporation
Solutions Marketing Manager - Rocket Fuel Inc
Industry Leader Retail - Rocket Fuel Inc
Head of Financial Services - Rocket Fuel Inc
Head of Travel & Tourism - Rocket Fuel Inc
Head of Entertainment - Rocket Fuel Inc
Head of Digital Enablement - SABMiller Europe
Director of External Affairs - Scope
Head of Digital - Shop Direct
Digital Display Manager - Shop Direct
Strategic Accounts Director - Signal
Head of Gaming Acquisition & Media - Sky Betting & Gaming
Head of Acquisition and Media - Sky Betting and Gaming
Marketing Manager - Social and Sky Sports - Sky Betting and Gaming
Director of Digital and Innovation - Stein IAS
Head of ECommerce and Digital Marketing - Tesco
Marketing Manager - Tesco
Content & Conversation Manager - Tesco
Digital Campaign Manager - Tesco
Head of Digital Branding - Tesco
Content & Conversation Manager - Tesco Magazine
Head of Digital - The Body Shop
Marketing Director - ​The View from the Shard
Senior Marketing Manager - Thomas Cook Airlines
Affiliate and Display Manager - Thomas Cook Airlines
Digital Strategy - Thomas Cook Airlines
Head of Programmatic, EMEA - Thomson Reuters
Online Marketing Manager - Time Inc UK
Head of Traffic - Totaljobs Group
Head of Search - Totaljobs Group
Digital Traffic Specialist - Totaljobs Group
Manager - Brand and Digital Marketing - Toyota (GB) PLC
Advertising Specialist - Toyota (GB) PLC
Manager - Media/Market Research - Toyota (GB) PLC
Specialist - Digital Marketing - Toyota (GB) PLC
Senior Director, Enterprise Solutions EMEA - TubeMogul
Senior Bought Media Manager - TUI Travel
Head of Marketing -
Head of Consumer Marketing -
Director of External Relations - University of Birmingham
EU Territory Director - Varick Media Management
Head - Virgin Atlantic
UK Advertising - Virgin Atlantic Airways Ltd
Head of Brand Engagement - Virgin Atlantic Airways Ltd
UK Advertising - Virgin Atlantic Airways Ltd
Director - Acquisition Marketing - Virgin Media
Head of Digital Delivery - Virgin Media
Marketing - Waitrose
Director - What House Digital Ltd
Director - ​WBR
Marketing Associate - W.L. Gore & Associates
Head of Programmatic Strategy - Whitbread
Head of Digital & RM - William Grant & Sons
Deputy Head of Digital Marketing - World First
Head of Digital Marketing - World First
Sales Manager -


View map 30 Euston Square

30 Euston Square

30 Euston Square
United Kingdom

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Cost details

  Workshop Only Conference Only Full Event Pass
(Workshop & Conference)
Early Bird* £295 + VAT £495 + VAT £695 + VAT
Standard £395 + VAT £595 + VAT £895 + VAT

*Early Bird tickets available until 29 July 2016


Marketing Enquiries

Charlotte Michalanney
T: 02072695083

Event Enquiries

Charlotte Fine
T: 0207 970 4101

Delegate Sales Enquiries

Edward Aldridge
T: 0207 970 4074

Sponsorship Enquiries

Emily Barun
T: 020 7970 4586

Event Details

September 21 2016 (9:00am – 5:00pm)
30 Euston Square, London, United Kingdom
1 day

Sorry, bookings for this event are now closed.