|Date||September 22 2010 (8:30am – 10:15am)|
|Venue||BSG House, London, United Kingdom|
|Duration||About 2 hours|
About the event
The aim of this mobile briefing is to give some insight and inspiration into the next generation of mobile devices, techniques and technologies that will shape the future of mobile marketing.
The mobile landscape continues to develop at a lightning pace, and with the smartphone explosion driving user behaviour into uncharted territory, it’s critical for brands not just to stay afloat in the present mobile environment, but to be ready for the future.
As well as a look at the stats you need to convince any business that a mobile strategy is key to engaging the next generation of consumers, and how different demographics are found in different parts of the mobile landscape, we’ll look at 5 of the most important trends for 2011.
The mobile web
What’s the scale of mobile web usage, and how should you approach it? Are there any special tips and techniques to deploying to mobile web when phones are now equipped with full HTML browsers?
How are consumers finding and purchasing with their mobiles? What new technologies and services are they discovering to get them the products they want, and how can brands get in early with them?
What might seem like the ultimate techy fad is set to gain real cut-through in 2011. We’ll define what AR is on mobile and look at brands who are making the most of it already
With recent acquisitions from Google and Apple in the space, mobile advertising continues to be big news. However, of equal interest is the emergence of genuinely engaging ad formats, location and targeting that will take the industry way beyond banners and buttons
Location Based Communities
With the increasing convergence of social and mobile, Location Based Communities offer an opportunity to place brand messaging right into the heart of the user’s mobile lifestyle. What will propel these services into the mainstream, and what kind of campaigns are possible?
Speakers' and panelists' profiles
Tim is a mobile industry veteran with almost 10 years experience in delivering mobile campaigns for brands. Starting at mobile pioneers 12snap, he then moved to O2 for three years. Now Director of Strategy for Mobile Interactive Group, he has led the company’s efforts in the arena to now be NMA’s No1 mobile agency three years running, delivering campaigns for Walkers, O2, Barclaycard, Air Miles, Ribena, Nokia, NHS Choices, Shelter, Amnesty and many more. Tim has also consulted widely, including appointment by the UK Government to research and create strategy for managing the mobile future.
Tim’s focus is using the full range of mobile marketing disciplines, including mobile media, sales promotions, mobile CRM, ad response and applications to drive strategy in mobile for clients. By really focusing on business objectives and placing them contextually into the lifestyle of the new mobile consumer, businesses can start to deliver real results through the mobile channel.