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Event Details

Date
November 23 2005 (1:00pm – 3:00pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.

Overview

Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Objectives:
To share knowledge, experiences, best practice and to network.

Attendees:Argos, A&L, Post Office, Royal Mail, Net-A-Porter, Shell, Lookfantastic.com, RBI-UK, BigMouthMedia, Spannerworks, Nucleus, Diffiniti, dgm, propellernet

Agenda:
1. Where do people stand these days on in-house verses agency? What are the pros and cons, what conclusions can be drawn from experiences of attendees? How do you champion SEO within an organisation and ensure common understanding and importance to all the other teams/people it affects e.g. Product, Marcomms, PR, Sales, Web Developers, content editors, IT crew etc?

2. Is it possible to track a click in the natural search listings to a sale on your site? What tools are available and how do they work?

3. Are you going to allocate more budget to SEO next year? Will it be a bigger priority than other marketing channels? If so why and how will you justify this?

4. Trends and Developments. Dynamic sites, MSN etc.

5. Resources.

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close

Venue


View map Ludgate House

Ludgate House

245 Blackfriars Road
London
SE1 9UL
United Kingdom

Google Maps

Inquiries

+44 (0)20 7681 4053, peter @ e-consultancy.com (subject line 'Roundtable bookings')

Event Details

Date
November 23 2005 (1:00pm – 3:00pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.