The Future of Ecommerce: Engaging Today's Channel-less Customer (Sydney)

Event Details

Date
June 19 2018 (8:30am – 12:30pm)
Venue
InterContinental Sydney, Sydney, Australia
Duration
About 4 hours
Cost
Free

Sorry, bookings for this event are now closed.

Overview

In collaboration with Magento, this roundtable session will discuss the latest in developments, trends, and best practices in Ecommerce.

Attendance is limited to 30 attendees to ensure maximum interaction and sharing of insights.

The Roundtable Format

The roundtable allows you to have in-depth discussion on 2 related topics "Conversion Optimisation in Ecommerce" and "The Future of Experience-Driven Commerce" and also to find out from your peers how they are addressing similar challenges and opportunities.

The roundtable is moderated by Econsultancy and delegates propose specific questions or challenges they wish to discuss on that topic in the time available.

Led by Econsultancy and Magento's cross industry Subject Matter Experts (SMEs), this roundtable session is a "hands-on" participatory event driven by your priority areas and pain points, enabling you to learn through discussion and debate, gather marketing insights driving effective business decisions, and network with like-minded peers.

Program

Time Program
08:30-09:00 Registration
09:00-09:15 Opening Address & Introduction
09:15-09:40

Keynote: The Future of Ecommerce: Engaging the channel-less customer

by Nicholas Kontopoulos, Regional Head of APAC Marketing, Magento

09:40-10:25 Roundtable Session 1: Conversion Optimisation in Ecommerce
10:25-10:55 Coffee Break
10:55-11:20

Keynote: Disruptor Brand Case Study

by Mark Teperson, Chief Digital Officer, Accent Group

11:20-12:05 Roundtable Session 2: The Future of Experience-Driven Commerce
12:05-12:30 Moderators' Summary Panel & Closing Remarks

This agenda is correct at the time of publication. Econsultancy reserves the right to change any aspect of the event.

Please be advised that photographs will be taken at the event for use on the Econsultancy website and in the press, Econsultancy marketing materials, and other Econsultancy publications. By entering this event, you consent to the Econsultancy photographing and using your image and likeness. You have been fully informed of your consent, waiver of liability, and release before entering the event.

*By participating in this event, you agree that Econsultancy may collect, use and disclose your personal data, which you have provided in this form, to our event partner(s) who may provide promotional and marketing material to you, in accordance with the Personal Data Protection Act 2012 and our data protection policy (available at our website).

Speakers' and panelists' profiles

Keynote Speaker: Mark Teperson, Chief Digital Officer, Accent Group

Keynote Speaker: Mark Teperson, Chief Digital Officer, Accent Group

Mark is the Chief Digital Officer of Accent Group Ltd, Australia's largest footwear retailer with over 430 stores across Australia & New Zealand. Mark has extensive experience in a variety of retail disciplines including Merchandise, Marketing, eCommerce, CRM, and Omni-channel retail.

With a strong reputation as an agent for change, Mark has lead several high-profile change management and strategic projects at Accent Group through digitising the organisation and reimagining retail. He is responsible for the Group Digital Strategy and execution for 9 retail and wholesale brands including, The Athlete's Foot, Platypus, HypeDC, Skechers, Vans, Timberland, Merrell, Sperry, Saucony & CAT.

Mark holds a Masters of Management and MBA from MGSM, and is a non-executive director of not-for-profit board. This year alone, Mark has received the Commerce Trailblazer Award at MagentoLive Australia, and was also named Commerce Leader of the Year at the Magento Imagine Conference in Las Vegas.

Keynote Speaker & SME: Nicholas Kontopoulos, Regional Head of APAC Marketing, Magento

Keynote Speaker & SME: Nicholas Kontopoulos, Regional Head of APAC Marketing, Magento

As the Regional Head of APAC Marketing at Magento software, Nicholas Kontopoulos harnesses over 25 years of professional experience, built across multiple industries and geographies. He's passionate about challenging the 'status-quo' and 'management dogma' that stifles the creative thinking processes that are paramount to delivering amazing customer experiences, Nicholas ensures that 'Customer Experience' is a core business ideology at the heart of the brand.

Previous to this, Nicholas was the Global VP for Fast Growth Markets Marketing at SAP, and had also held a number of highly strategic global and regional Business Development and Marketing roles during his ten years at SAP.

During the course of his career, Nicholas has passionately pursued business strategies that both harness, and intelligently exploit the power of available technologies, both within the business he has worked for and those clients he has served.

An international speaker, Nicholas has been regularly published on Forbes.com, News Asia, Bloomberg, CampaignAsia.com, Marketing-Interactive.com, THEDRUM.com and Customerthink.com.

SME: Fatima Said, Co-Founder & MD, eWave

SME: Fatima Said, Co-Founder & MD, eWave

An entrepreneur by nature, Fatima launched her first business at the age of 16, building eCommerce Inc. from the ground up to become the fifth largest provider of eCommerce services in the US within four years of operation.

Alongside completing the Masters in Information Technology, Fatima has developed 18 years of business and technology experience, launching hugely successful startup across Europe, USA and the APAC region. Today, Fatima is the Co-Founder and Managing Director of a group of companies that focus on commerce, with businesses across solution delivery, product development, cloud infrastructure, artificial intelligence and talent acquisition sectors.

As Co-Foudner and Managing Director of eWave, Fatima has overseen the agency's growth from its foundations to become a cross-continental commerce powerhouse. In the process, she has earned a globally-respected reputation for driving revenue, guiding business digital transformation, and enabling growth across markets for the world's leading organisations at speed.

Moderator: Jake Hird, Consulting Lead, ANZ, SapientRazorfish

Moderator: Jake Hird, Consulting Lead, ANZ, SapientRazorfish

Jake is the ANZ consulting lead for SapientRazorfish; the global technology and transformation division of the Publicis Groupe, where he delivers digital strategy and insights to clients.

Prior to this, he held senior roles at Accenture and Econsultancy, with international experience spanning a wide spectrum of industries across retail, finance, telco and FMCG. He holds a Masters in Digital Marketing Communications lectures at Google’s APAC Digital Academy and mentors at the UTS start-up incubator, Hatchery.

Moderator: Paul-Henri Boudet, Ecommerce Marketing Consultant

Moderator: Paul-Henri Boudet, Ecommerce Marketing Consultant

Paul is a talented marketer and has recently reached the shores of Australia. Before Sydney, he worked across the globe in London, Paris and San Francisco, helping small local retailers to Fortune 100 companies deliver a better shopping experience.

Previously, he worked as the Ecommerce Director for Ometria, an AI-powered customer marketing platform for retail, providing strategic guidance to hundreds of retailers in Europe.

Paul advises and helps ecommerce businesses on customer acquisition, customer retention, conversion optimisation, AOV improvement, Amazon marketplace management, CRM platforms and ecommerce talent recruitment.

Moderator: Peter Lines, Digital Director, DBZ

Moderator: Peter Lines, Digital Director, DBZ

Peter is a digital thinker and strategist, working at the intersection of traditional and digital marketing for 15 years. His passion for digital knows no bounds; he consults, talks, educates, writes and passionately argues his strong feelings in digital technology.

Over the years, Peter has been lucky enough to work with Apple, 3M, the BBC, Microsoft, Universal, Telstra, Woolworths and Virgin; as well as international agencies Saatchi, Publicis, DigitasLBi, BBDO, Wunderman and Group M.

Peter is a Digital Marketing Consultant who's path crossed with Econsultancy in 2012. A relationship has bloomed and this has propelled best practice digital marketing, here in Australia.

Who should attend?

This exclusive by invitation-only event is free to attend for senior client-side marketers, who have responsibility for their organisation's marketing, heads up a marketing team, managing or buying services for their marketing activities as well as want to discuss their issues, challenges and pain points with like-minded individuals.

Each *registration is subject to approval - we will let you know in due course whether your place has been confirmed.

*Please request attendance using your business email address

Venue


InterContinental Sydney

Telephone: +61 2 9253 9000

117 Macquarie Street
Sydney
NSW 2000
Australia

Google Maps

Cost details

This exclusive by invitation-only event is free to attend for senior client-side marketers.

To ensure maximum interaction and sharing of insights at the roundtables, we have limited places. Each registration is subject to approval - and we will let you know in due course whether your place has been confirmed. A limited number of people from each company may attend and priority will be given to the most senior job title.

Inquiries

Any questions, please contact apac@econsultancy.com / +65 66531911.

Event Details

Date
June 19 2018 (8:30am – 12:30pm)
Venue
InterContinental Sydney, Sydney, Australia
Duration
About 4 hours
Cost
Free

Sorry, bookings for this event are now closed.