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Event Details

Date
February 22 2006 (3:30pm – 5:30pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.

Overview

Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Objectives:
To share knowledge, experiences, best practice and to network.

Attendees:
Alliance & Leicester, CIPD, Wanadoo, B&Q, Royal Mail, BT, esure, RBS, Applied Insights, Aboavista, Syzygy, Nedstat, Issel/Pilot, WebTrends, Coremetrics, Jim Sterne

Agenda:
1. Testing for conversion rate optimization – A/B testing and multivariate. How do you make it work for you? What Tools / services exist?

2. Web 2.0 and Rich Media – what are the implications for web analytics? E.g. issues surrounding measurement of streamed media, web services, AJAX etc

3. Customer-centred analytics / tying into CRM – trend towards tying site data to actual customer data. What of the issues of Privacy / ROI / Implications etc

4. Trends and Developments. Dynamic sites, MSN etc.

5. Resources.

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close

Venue


View map Ludgate House

Ludgate House

245 Blackfriars Road
London
SE1 9UL
United Kingdom

Google Maps

Inquiries

+44 (0)20 7681 4053, peter @ e-consultancy.com (subject line 'Roundtable bookings')

Event Details

Date
February 22 2006 (3:30pm – 5:30pm)
Venue
Ludgate House, London, United Kingdom
Duration
About 2 hours
Cost
Included <span class="additional_price_info">with Enterprise subscription</span>

Sorry, bookings for this event are now closed.