What percentage of organisations in the US, Asia Pacific and Europe plan to increase their budgets for data-driven initiatives over the next 12 months? What are the biggest inhibitors and challenges for these initiatives, according to IT leaders in these regions? In the US and UK, what percentage of marketers said they would prioritise the collection and storage of first-party data?

These are just some of the questions answered by the data included in Econsultancy’s Data and Analytics Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. This data is drawn from Econsultancy’s Internet Statistics Database.

If you need to quickly pull together some stats for benchmarking, create a use case for a new marketing strategy, or need a hand convincing the board to invest in a new channel or tool, search the Data and Analytics Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:

  • Insights on the use of cloud services for data storage and protection
  • The percentage of data and analytics leaders that are either leading or heavily involved in digital transformation initiatives within their organisation
  • The expected value of the global customer journey analytics market by 2025 compared with its value in 2020
  • How many records of data were breached in the UK in February 2021
  • The percentage of business leaders in Germany that consider their company to be data-driven

These are the figures behind the most important trends in digital marketing. They have been collated from information available to the public and sorted by sector and region – we’ve done the hard work so you don’t have to.

The statistics featured in this report form part of Econsultancy’s Internet Statistics Database, a collection of more than 10,000 searchable charts, statistics and market data that can be filtered by region, sector and topic.