Chris Gorell Barnes

About Chris Gorell Barnes

Five mass audience strategy tips for content marketers

We have switched from a world of mass media to one where the masses are the media.

Millions of ad spend once focused on a limited number of channels at a fixed time now explodes into millions of channels; anytime, anywhere and each with an ever-diminished moving audience. 

Is editorial the new e in ecommerce?

Since the very first emergence of an add-to-basket logo, brands and publishers have been evolving their product content to create a more inspirational offering, one that can lead smoothly to a transaction.

However, the road from inspiration to transaction has often been a bumpy one.