Five mass audience strategy tips for content marketers
We have switched from a world of mass media to one where the masses are the media.
Millions of ad spend once focused on a limited number of channels at a fixed time now explodes into millions of channels; anytime, anywhere and each with an ever-diminished moving audience.
Since the very first emergence of an add-to-basket logo, brands and publishers have been evolving their product content to create a more inspirational offering, one that can lead smoothly to a transaction.