Welcome to The Week in Digital Transformation, our weekly round-up of newsworthy developments, research and ideas from the realm of digital transformation.
On day one of the Festival of Marketing 2018, Louise Kristensen, Digital Commerce Director EMEA for GSK Consumer Healthcare, gave us an excellent overview of the company’s ongoing digital transformation.
In one of my first jobs in marketing, I had a boss who told me that she had MUCH more experience than me. She’d been round the block a time or three, and she knew what was right, and what was wrong.
It’s that time of year again. Christmas decorations are already up at selected retailers and thoughts are turning toward 2019.
Hitting the top spot in Econsultancy’s Top 100 Digital Agencies 2018 report is Accenture Interactive, the company’s second consecutive year at number one.
Welcome to The Week in Digital Transformation: a round-up of all the newsworthy developments, research and ideas from the realm of digital transformation over the past week.
Earlier this year, McKinsey reported that 80% of luxury sales are now influenced by online.
Customer personas can help marketers identify their target audience, as well as the type of content or kind of service that will be of value to them.
But what about the customers you really do not want to target? These people are also known as anti-personas, or negative personas if you prefer.
Possibly one of the most frequently, and most frustrating, demands of marketers these days is to ‘prove’ return on investment (ROI). But, is it even possible to do so?
Keith O’Brien is the new Digital Transformation Team Lead at Econsultancy US. I caught up with O’Brien to pick his brains about what digital transformation entails in 2018.
Welcome to The Week in Digital Transformation, our regular round-up containing everything you need to know about news, research, analysis and ideas on digital transformation from the past week.