Econsultancy Live, in association with Marketing Week, returns April 27th-28th to ask “What’s next for CX?”. The virtual conference will feature two days of talks all about customer experience post-pandemic, with tickets now available at our early bird rate.
Speed is often touted as the most important factor in online delivery, but research suggests that aspects like reliability, convenience, and cost are more valuable to today’s consumers.
1. Introduction Why is a disruptive strategy and culture increasingly valuable in an uncertain business climate? What can marketers learn from disruptive thinking and innovative techniques to help deliver their own objectives? This quick version of Econsultancy’s Learning from Digital Disruptors Best Practice Guide covers how disruptive businesses operate, their strategies for success, and their […]
Breaking into the Chinese market is a notorious challenge for many overseas brands, despite the appeal. Here’s how D2C footwear brand Allbirds has adapted to China.
1. Introduction For many brands on the high street, the pandemic has proven one challenge too many, with the collapse of the Arcadia Group late last year threatening the future of brands including Dorothy Perkins, Evans and Burton. However, as this edition of Digital Transformation Monthly covers, four Arcadia brands have been offered a lifeline, […]
The digital transformation of healthcare has been progressing at pace since the onset of the coronavirus pandemic; but in the midst of rapid innovation, earning the trust of consumers is still vital.
As the Covid-19 pandemic continues into its second year, many businesses are still reeling. From food service and travel to beauty and elective medicine, the novel coronavirus has left few industries unscathed. Even so, the pandemic will eventually ease and as mass vaccinations get underway, there is a light at the end of the tunnel […]