May 28th, 2020 | 3:30pm BST, 10:30am EDT
1. Introduction Welcome to the May edition of our regular Digital Transformation Monthly report, and our second ‘coronavirus crisis’ edition of the year. As I wrote in the introduction to last month’s report, it’s an unprecedented time to be putting together a report into digital transformation, as practically every story in business and marketing has […]
Looking through the results from Econsultancy and Marketing Week’s most recent Covid-19 Business Impact Survey (the third iteration, 25th April), there are several stats that stood out to me when juxtaposed: Only 6% of respondents from large organisations (annual revenue more than £50 million) said they were investing more in marketing to ‘seize the opportunity’. […]
50,000feet is an independent global creative consultancy with offices in Chicago and New York. Jim Misener is the Principal and President, setting the strategic direction as well as business development and client services. Econsultancy caught up with Jim to ask how current circumstances are affecting his and 50,000feet’s ways of working. Please describe your job: […]
In the midst of the coronavirus pandemic, many organisations have frozen spending plans and pulled funding as they try to cope with the adverse impact that the outbreak has had upon their business and revenue.
There has been a growing awareness in the west in recent years that we should look to China for the digital trends of the future, as it has become increasingly apparent that Chinese use of the internet, technology, ecommerce, social media and more is leagues ahead of ours.
Mark Evans is Managing Director, Marketing & Digital at Direct Line Group. He was appointed to the role in June last year, after serving as Marketing Director since 2012. We caught up with Evans to find out how his job has changed since the Covid-19 outbreak, and ask what advice he would give marketers right […]
As people across the world acclimatise to a life indoors, many are returning to, or picking up, video games as a method of escapism.
The Covid-19 pandemic is changing the world as we know it: borders are closed and countries in lockdown, many events are cancelled or postponed. In short, things won’t get back to normal anytime soon.