Strategy

Digital Transformation Monthly – July 2019

1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]

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Learning directly from startups

Disruption and change can be very challenging for larger incumbent businesses were they have to effectively unlearn years of company-centric practice in order to relearn new, genuinely customer-centric ways of working and thinking. Disruptive smaller businesses that are building their brand through customer understanding, data and experience are naturally customer-centric in their processes and strategies. […]

Learning directly from startups

A number of large corporates have established programmes with the objective of connecting with new startup and scaleup businesses and entrepreneurs.  The best of these accelerator/incubator businesses can benefit both the large corporate and the small startup if set up in the right way. The startup can access financial, expertise or resource support from the larger organisation, and the big business can […]

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Planning digital marketing

Learn the 5 golden rules of effective planning and useful frameworks to help you day to day. Get your head around SMART objective setting and become familiar with the concept of customer journeys. Click ‘Get started’ to learn more.

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Learning from digital disruptors

Digital is transforming the ways that businesses work and deliver services to their customers. Discover what disruption means and how you can learn from disruptors in your industry to improve ways of working. Click ‘Get started’ to learn more.