Strategy

Digital Transformation - Econsultancy's Internet Statistics Database

A shift to digital but with less resource, do marketers have the skills to respond?

Looking through the results from Econsultancy and Marketing Week’s most recent Covid-19 Business Impact Survey (the third iteration, 25th April), there are several stats that stood out to me when juxtaposed: Only 6% of respondents from large organisations (annual revenue more than £50 million) said they were investing more in marketing to ‘seize the opportunity’. […]

Marketers on the new normal: Jim Misener, Principal & President, 50,000feet

50,000feet is an independent global creative consultancy with offices in Chicago and New York. Jim Misener is the Principal and President, setting the strategic direction as well as business development and client services. Econsultancy caught up with Jim to ask how current circumstances are affecting his and 50,000feet’s ways of working. Please describe your job: […]