Patrick Altoft

About Patrick Altoft

Putting all your eggs in one SEO basket

One of the most common responses tech savvy people make when they find out my job is to get websites higher up the search engine rankings is “Oh, so you have a big network of sites and link use them to promote clients sites”.

My answer is and always will be a straight “No”.

Useful reputation management resources

Reputation management and reputation monitoring are hot topics in 2008 and there are a whole host of resources that offer cost effective ways to manage your brand online.

The Google paid link dilemma

Most of the discussions about paid links focus on the issue from a webmaster or SEO’s point of view.

In this post I want to have a think about the issue from Google’s point of view.

Just how powerful is one link?

This week I’ve been looking into a few finance verticals and found an interesting illustration of just how much power one trusted link can have.

Breaking the Digg code

Since the world cottoned on to the fact that search engine optimisation was all about linkbuilding, the world’s greatest online marketers have been trying to develop Google-friendly, scalable, linkbuilding solutions.

Traffic stats from a blacklisted site

Hitwise has been looking into GoCompare again and has some extremely interesting stats on how its traffic has been rising, falling and rising again over the last few months.