Consumers’ online shopping behaviour changes during the holiday season. While appearing more indecisive they are actually significantly more determined.
However they need more confirmation, and a gentle nudge that a well-designed retargeting campaign can provide.
The social network launched Facebook Exchange to combat investor scepticism of its ability to monetise on its users through advertising.
Early results suggest that the hailed value of user data has been sidetracked by a well-known advertiser darling: retargeting.
Panicking over the swarm of tweets, blogposts and journalists ranting about the next big thing in marketing technology?
Don’t worry, here’s your step-by-step guide to deciding whether to buy, wait or ignore.
Marketing software companies might orbit the planet marketing. But they certainly do not live on it.
Despite claims to the contrary, tech geeks still don’t ‘get’ marketers. But what can marketers do to improve relations with techies?
While sound understanding of marketing technology is mandatory for marketers, riding every hyped tech wave is bound to spread you too thin. Selective participation is key to succeeding.
Technology has become an integral part of marketing, no doubt. And navigating the multitude of new technologies, the art of prioritisation is arguably the most important challenge to address. Data from Econsultancy’s Marketing Budgets 2011 Report gives food for thought.