The 2018 Opportunities and Challenges report, produced by Econsultancy, examines digital trends, opportunities and challenges shaping the approach of marketers.

The report reflects the Research team’s thoughts on what should be on marketers’ radar and is based on our exposure to and knowledge of the industry.

The report provides some high level thinking on:

  • Customer Experience
  • Trust, Transparency and Brand Safety
  • Blockchain
  • Data privacy and the GDPR
  • Internet of Things / Wearables
  • AI Use Cases for Marketing
  • Visual and Voice Search
  • Amazon

Econsultancy is planning to follow up on these topics during 2018 and will publish in-depth reports about most of these topics.