Trends & Innovation

Opportunities and Challenges for Marketers in 2018


The 2018 Opportunities and Challenges report, produced by Econsultancy, examines digital trends, opportunities and challenges shaping the approach of marketers.

The report reflects the Research team’s thoughts on what should be on marketers’ radar and is based on our exposure to and knowledge of the industry. 

The report provides some high level thinking on:

  • Customer Experience
  • Trust, Transparency and Brand Safety
  • Blockchain
  • Data privacy and the GDPR
  • Internet of Things / Wearables
  • AI Use Cases for Marketing
  • Visual and Voice Search
  • Amazon

Econsultancy is planning to follow up on these topics during 2018 and will publish in-depth reports about most of these topics. 

Table of contents

1. Building Brand Trust and Transparency

2. The GDPR and the Changing Face of Data-driven Marketing

3. Realising the Potential of AI

4. Voice and Visual Search and the Evolution of Product Discovery

5. The Age of Amazon

6. Customer Experience Management

7. Blockchain 101

8. The Promising Trajectory of the IoT

9. Managing the Talent and Skills Gap Through Continuous Learning


  • Pdf Disabled Opportunities and Challenges for Marketers in 2018 (986 KB PDF)

Access the full report

Econsultancy subscribers have full access to all our online research as well as a host of other services designed to help save you time, make better decisions and look smart in meetings.

Learn more and buy today