This quick guide distils the main points and key takeaways from Econsultancy’s Ratings and Reviews Best Practice Guide, offering them in a standalone, short-format guide for marketers seeking an overview of this topic. It covers:

  • Trust: How have consumer reviews shifted the balance of power between customer and brand?
  • Third-party reviews: How can these help brands build consumer confidence and improve their Google rankings?
  • Review partners: What can a specialist company do for a brand looking to leverage its star ratings and review power?
  • Measurement: How can brands investing in ratings and reviews go about measuring ROI, and what tools can third-party partners bring to the table?