Europe

Google Shopping clicks for 20% cheaper in the EU: this is not a drill

Do you remember all that fuss about Google Shopping being anti-competitive?

For those of you who don’t, roughly a year ago the European Commission fined Google €2.4bn for favouring its own shopping comparison service ahead of competitors, and asked it to find a way of levelling the playing field. 

12 months later, and we have Google’s answer. And it’s great news for advertisers!

How L’Occitane brought a personalised in-store experience to mobile

Among the digital products and services we use day-to-day, personalisation is increasingly becoming the norm.

From emails that address us by our first name to search engines that remember our history and preferences, to the sophisticated recommendation engines built into the likes of Amazon, Spotify and Netflix that learn and cater to our tastes, as consumers we are coming to take personalisation for granted wherever we go.

The future of ecommerce according to Mary Meeker

Last Wednesday, Mary Meeker presented the 2018 edition of her annual Internet Trends report – one of the most highly-anticipated pieces of research in the digital world.

As ever, the 294-slide deck encapsulates the most pressing and hotly-debated topics in the industry, from data and personalisation to on-demand work, retail innovation, and China’s continued status as a world leader in internet markets.

In particular, the report’s section on ecommerce paints a fascinating picture of the trends that are likely to define the future of online retail: social media, personalisation, and subscriptions.

Confusion, chaos in the GDPR’s first week

The GDPR hasn’t even been the law of the land in Europe for a full week and it is already causing confusion and chaos in parts of the digital economy.

Here are the headlines you need to know about as the impact of the GDPR starts being felt.

GDPR Day 1: complaints filed against Google and Facebook

After months of anticipation and preparation, on Friday, the GDPR went into effect and privacy advocates, eager to put the law to the test, wasted no time challenging the practices of the internet’s two biggest names.

Hours after the GDPR became the law of the land, a non-profit organization called None Of Your Business (NOYB) lodged complaints against Google and Facebook, including Facebook subsidiaries Instagram and WhatsApp, with four different European authorities.

GDPR: The funniest tweets we’ve seen this month

The GDPR day of reckoning is upon us.

Two years (or six months, or two weeks, or ten seconds, depending on your level of preparation) of blood, sweat and tears have been leading up to this moment. 

However you’re feeling about GDPR, we can all agree on one thing: the internet-wide frenzy that the new regulation has plunged us into has resulted in some hilarious tweets. Here are eight of our favourites.

Five key skills of the modern marketer

Great marketing is not hard to define:  great marketing matters. It is helpful and relevant. It is engaging. Great marketing is about recognizing customer need and increasing brand value, not company interests.

That maxim has never been more true in our digital era. Although most agree that a customer-centric mindset is the foundation for all modern marketing success, truly customer centric marketing remains elusive. Only one in five organizations (22%) even have a customer experience management strategy (Source: Econsultancy’s Customer Experience Management report).