This B2B digital transformation best practice research has covered everything from digital technologies and journey-based experiences, to people, skills and data transformation. In this final chapter, experts give their advice on what makes a successful transformation, including:

Customer centricity: The fundamental role of data and analytics in informing how businesses engage with customers digitally.

Collaboration: The importance of bringing stakeholders on the transformation journey and building strong teams.

Big data: How to use big data to improve efficiency and drive innovation.