This report explains what customer data platforms are, how they can help marketers and how they might change the marketing technology landscape.

It also explains the features that characterise CDPs, while clarifying how these platforms differ from other marketing tools such as customer relationship management systems, data management platforms and others.

Econsultancy would like to thank the following professionals for their contribution to this report:

  • Meredith Albertson, Vice President, Marketing, Tealium
  • Omer Artun, CEO, AgilOne
  • Hayley Clifford, Senior CRM & Loyalty Manager, Wickes
  • Matthew Kelleher, Chief Commercial Officer, RedEye
  • Steve Laws, Managing Director, SureTarget
  • Richard Lees, EVP of Solutions, EMEA, Merkle
  • James McDermott, CEO, Lytics
  • Kris Mobayeni, AVP of Marketing, BounceX
  • Tim Norris, VP, EMEA, mParticle
  • David Raab, Founder, CDP Institute